iCandy, a British family business dating back to the 1930s, are committed to safer sleep and are focussed on putting safety first.  

Their iCandy Peach 7 is suitable from birth and the removable iCandy Carrycot can also be used as a sleep space for newborns. The lightweight carrycot comes with a padded mattress and a removable, washable cover that is designed to fit the carrycot perfectly, making it an ideal moses basket or travel cot solution.  

The Lullaby Trust is proud to welcome iCandy as their new supporting partner and are excited to be working with a company that is committed to safer sleep for babies. 

 Bradley Appel, iCandy Joint CEO said:  

“iCandy is proud to be an official supporting partner of The Lullaby Trust, the UK’s leading safer sleep charity. Together we are dedicated to promoting safer sleep for all babies and are so pleased we are able to do so through our collaboration on the iCandy Peach 7 travel system.” 

Jenny Ward, CEO of The Lullaby Trust adds: 

We are delighted to welcome iCandy as our new supporting partner. Safer sleep saves babies’ lives and it is great to be able to work with a company that shares our commitment to promoting this advice. By supporting our work and promoting our advice, iCandy will help us reach even more families with life-saving safer sleep information.’ 

For more information about where to sleep your baby visit our support page, or download our product guide for help choosing products for your baby. 

About iCandy World Ltd   

iCandy is a British family run business and has been since its establishment in 1933, when it began as a fashion design and manufacturing company in London, always designing inhouse and sourcing the very finest quality materials. icandyworld.com   

The third generation of the family, brothers Bradley and Warren Appel, formally joined in the late 1970s and by the 1980s the business was designing and manufacturing children’s cycle helmets and child car safety seats before developing a range of widely sold nursery products.  

In 2007, after over 70 years of research and development iCandy launched its first multi-configuration pushchair – the Apple 2 Pear – a single to double pushchair on a single footprint.  

The fourth generation of the family, Cameron and Alexander Appel, have more recently also formally joined the iCandy family business.  

The team is dedicated to creating pushchairs that reflect a unique sense of style and practical, well-designed solutions. The perfect mix of high-tech sophistication and smooth living, iCandy is for people who appreciate the value of British design, craftsmanship and technical innovation.  

In 2016 iCandy was delighted to share the news that Her Late Majesty The Queen had been graciously pleased to approve the Prime Minister’s recommendation that iCandy should receive a Queen’s Award for Enterprise in International Trade. The Queen’s Award for Enterprise is the UK’s most prestigious award for business performance. Following success in 2016, iCandy was delighted to claim another Queens Award, this time for Innovation in 2018, underlining the brand’s ongoing commitment to supreme product development.  

iCandy support Great Ormond Street Children’s Hospital. The relationship with GOSH is one which the brand is extremely proud of, with all fundraising endeavours going towards raising money for the charity. Please see iCandy’s Just Giving page for more information: www.justgiving.com/company/icandy   

iCandy are proud to be supporting partners of The Lullaby Trust, the UK’s leading safer sleep charity. Together they are dedicated to promoting safer sleep for all babies through promotion and collaboration on iCandy’s Peach 7 Travel System.

For further information, including images and samples, please contact:  

Anna Owers, PR Manager: annao@icandyuk.com  
Fran Dawson, PR Executive: francescad@icandyuk.com