Why become a brand partner?
Boost your brands impact: Our trusted, household name will help to establish your brand as an industry leader in baby safety and social responsibility.
Increase customer loyalty: We will work with you to build meaningful relationships with your customers, focusing on your commitment to family welfare, safety and quality.
Stand out from the crowd: Our supporters know that we only work with brands that are committed to safety and produce products that align with our expert safer sleep advice.
Connect with millions of parents: We will work with you to showcase your brand to millions of new and expectant parents every year.
Save lives and support bereaved families: We will work with you to help keep families safe by raising awareness of safer sleep practices and products and offering additional support to any families who need it.
Who can be a brand partner?
We work with brands of all shapes and sizes—if you care about family safety, we want to hear from you! Whether your brand specialises in baby products, FMCG, healthcare, or any other industry there are so many incredible ways for us to work together.
If your values align with ours, we will achieve incredible things, together.
What packages are available?
Product Partner: As a product partner, you can shine a spotlight on your incredible products while supporting our mission to keep babies safe. We will give you the unique opportunity to showcase your innovation to millions of new and expectant parents every year through our channels so you can highlight what makes your product so special!
Corporate Partner: As a corporate partner, you can take a hands-on approach to saving lives and supporting families. We will showcase your products and services while creating meaningful opportunities to engage with our life-saving work, support national awareness campaigns like Safer Sleep Week and help to shape the conversation around baby safety and bereavement services.
Strategic Partner: As a strategic partner, you can lead the way in baby safety and help create a future where every baby sleeps safely. You will work closely with us to align your brand and products with our mission and help us design and deliver national campaigns, fund SIDS research, develop community-based projects, and enhance the delivery of our core services.
How do brand partnerships save lives?
You can bring us one step closer to a future where no baby dies suddenly or unexpectedly.
Your support will help us to:
- Raise awareness of SIDS and share our life-saving advice with parents across the UK.
- Provide training to healthcare and childcare professionals.
- Invest in research that helps prevent sudden infant deaths.
- Provide essential support for bereaved families.
- Empower underserved communities and break down barriers to vital information and care.
- Champion policy change and improve standards for baby safety and post-natal care
When can we start?
There’s no better time for you to join us and start making a difference! Together, we can save lives, support families, and create a future where every baby sleeps safely.
If you would like to find out more about how we can work together to make meaningful change, please contact our partnerships manager, Nicole Weeks ([email protected]).
We look forward to welcoming you to our wonderful team of partners!
