Our strategy

This strategy document sets out our strategy for 2022-2026. It sets out what we want to achieve, and how we plan on getting there. We won't stop until no baby dies suddenly and unexpectedly. And until that day, we will continue keeping babies safe and grieving families supported.

Young mother holder her sleeping baby.
Two people hugging as a sign of support, within a purple circle on a cream background.

For every baby. For every family. Forever.

Our work has saved over 30,000 babies’ lives and supported so many grieving families for over 50 years. We will be here for every baby and for every family. But we also see the need to grow and adapt. This strategy sets our additional areas of focus for our work in the coming years.

Our strategy

  • Two women are sat at a cafe and one is holding the baby up in their arms. They are both smiling, but the baby has the biggest and widest smile of them all. They have light skin and the baby is wearing a baby grow.

    Our strategy

    Download our 2022 - 2026 strategy document. This sets out what we want to achieve, and how we plan on getting there. We won't stop until no baby dies suddenly and unexpectedly. And until that day, we will continue keeping babies safe and grieving families supported.

    The Lullaby Trust 2022 – 2026 Strategy

    Our strategy

    Download our 2022 - 2026 strategy document.

    The Lullaby Trust 2022 – 2026 Strategy

    This strategy document sets out our strategy for 2022-2026. It sets out what we want to achieve, and how we plan on getting there.

    Download