1. Shop our remembrance merchandise
Browse our beautiful range of remembrance gifts or buy the Baby Loss Awareness Week pin badge to show your support.
What is Baby Loss Awareness Week?
Baby Loss Awareness Week happens every year between 9th and 15th October. We raise awareness of baby loss and campaign for the provision of better bereavement care.
The final day of the week, 15th October, is International Pregnancy and Infant Loss Awareness Day. This is marked by the #GlobalWaveOfLight where families across the world light candles to commemorate the lives of their babies, and share memories of the all too brief time they had together.
The aims of Baby Loss Awareness Week:
United by the blue and pink ribbon, we work with an alliance of over 100 charities to:
How you can support Baby Loss Awareness Week
You can help bereaved families receive the support they need for as long as they need it by:
2. Light a candle
As part of the Wave of Light on 15th October, light a candle in memory of a loved one and share a photo and message on our dedication page. You can also make a donation in your loved one's name.
3. Hold a Little Stars Walk
Light up a life by bringing friends and family together for a twilight walk with LED candle lanterns, in memory of someone special.
4. Set up a memorial tribute fund
Click below to set up a tribute fund in memory of your loved one. It's a special way of sharing memories while raising vital funds for The Lullaby Trust at the same time.
Together we care
2024's theme was 'together we care' - focussing on wellbeing and caring for yourself/people around you when experiencing grief. Useful resources:
Poster: self-care during grief
12 ways to care for your wellbeing when you've been impacted by the death of a baby or young child.
What to say to someone after baby loss
Talking to someone about their bereavement can feel daunting so here’s a phrase book to guide you through some of things you could say.
Journalling baby loss template
A downloadable journal page to help with regularly processing the death of a baby or young child.
A friend's toolkit
Supporting a loved one whose baby has died can bring a rollercoaster of emotions and questions. Our friend’s toolkit will help you help your loved one - one 'tool' at a time.
You can support families through their darkest days
Just £9 could pay for a support package to be sent to a bereaved family, giving advice, sharing experiences from other bereaved parents and signposting to where they can get further support.
Other campaigns
Infection Prevention Week
Infection Prevention Week is all about raising awareness of how we can all keep babies safe from infection, empowering parents and carers to trust their instincts!
Safer Sleep Week
Safer Sleep Week is our national awareness campaign targeting anyone looking after a young baby. We raise awareness of sudden infant death syndrome (SIDS) and life-saving safer sleep advice.