Our campaigns

We won't stop until no baby dies suddenly or unexpectedly. We're here to keep babies safe, and keep grieving families supported. Though we campaign all year round to save and change lives, discover our main national campaigns below.

Illustration of two people wearing The Lullaby Trust t-shirts. They are both smiling.

Our national awareness campaigns

For every baby, for every family, forever.

Graphic of a burning candle in a circle, paired with the Baby Loss Awareness Week ribbon in blue and pink.

Baby Loss Awareness Week

Baby Loss Awareness Week happens every year in October. It is an opportunity to raise awareness of baby loss and campaign for the provision of better bereavement care.

Baby Loss Awareness Week
Illustration of a baby sleeping on their back and smiling slightly. Surrounded by the words 'Safer Sleep week'

Safer Sleep Week

Safer Sleep Week is our national awareness campaign targeting anyone looking after a young baby. We raise awareness of sudden infant death syndrome (SIDS) and life-saving safer sleep advice.

Safer Sleep Week
Graphic in a circle for infection prevention week. There are illustrated germs in the middle of the circle.

Infection Prevention Week

Infection Prevention Week is all about raising awareness of how we can all keep babies safe from infection, empowering parents and carers to trust their instincts!

Infection Prevention Week

Latest news

Discover the latest news, statistics and stories from The Lullaby Trust.

Death of Genevieve ‘Gigi’ Meehan sparks urgent call for better safer sleep training

Investigating the safety of slings and baby carriers

Parents and carers need clearer guidance on using slings and baby carriers safely. But first, we need robust research and evidence to help us develop that guidance.

Ask the expert: Professor Helen Ball

We spoke with Helen, an expert in baby safety about her work and why she works with The Lullaby Trust.

Baby sleep products campaign with the Office for Product and Safety Standards

This week, we’re talking about all things baby sleep products. We’re working with the Office for Product and Safety Standards to raise awareness of the safest baby sleep products.