Our campaigns

We won't stop until no baby dies suddenly or unexpectedly. We're here to keep babies safe, and keep grieving families supported. Though we campaign all year round to save and change lives, discover our main national campaigns below.

Illustration of two people wearing The Lullaby Trust t-shirts. They are both smiling.

Our national awareness campaigns

For every baby, for every family, forever.

Graphic of a burning candle in a circle, paired with the Baby Loss Awareness Week ribbon in blue and pink.

Baby Loss Awareness Week

Baby Loss Awareness Week happens every year in October. It is an opportunity to raise awareness of baby loss and campaign for the provision of better bereavement care.

Baby Loss Awareness Week
Illustration of a baby sleeping on their back and smiling slightly. Surrounded by the words 'Safer Sleep week'

Safer Sleep Week

Safer Sleep Week is our national awareness campaign targeting anyone looking after a young baby. We raise awareness of sudden infant death syndrome (SIDS) and life-saving safer sleep advice.

Safer Sleep Week
Graphic in a circle for infection prevention week. There are illustrated germs in the middle of the circle.

Infection Prevention Week

Infection Prevention Week is all about raising awareness of how we can all keep babies safe from infection, empowering parents and carers to trust their instincts!

Infection Prevention Week

Latest news

Discover the latest news, statistics and stories from The Lullaby Trust.

Baby sleep products campaign with the Office for Product and Safety Standards

This week, we’re talking about all things baby sleep products. We’re working with the Office for Product and Safety Standards to raise awareness of the safest baby sleep products.

Here for you this Mother’s Day, and every day

Mother’s Day can be a difficult time for bereaved mums.

It’s Safer Sleep Week 2025!

This Safer Sleep Week, we're warning families against sleep hacks, and urging caution with sleep products.

Safer Sleep Week 2025

Our biggest campaign of the year runs from 10 - 16 March 2025. Safer sleep advice saves lives, but only when it reaches families. Here's how you can get involved.