Our campaigns

We won't stop until no baby dies suddenly or unexpectedly. We're here to keep babies safe, and keep grieving families supported. Though we campaign all year round to save and change lives, discover our main national campaigns below.

Illustration of two people wearing The Lullaby Trust t-shirts. They are both smiling.

Our national awareness campaigns

For every baby, for every family, forever.

Baby Loss Awareness Week

Baby Loss Awareness Week happens every year in October. It is an opportunity to raise awareness of baby loss and campaign for the provision of better bereavement care.

Baby Loss Awareness Week

Safer Sleep Week

Safer Sleep Week is our national awareness campaign targeting anyone looking after a young baby. We raise awareness of sudden infant death syndrome (SIDS) and life-saving safer sleep advice.

Safer Sleep Week

Infection Prevention Week

Infection Prevention Week is all about raising awareness of how we can all keep babies safe from infection, empowering parents and carers to trust their instincts!

Infection Prevention Week

Gigi grins brightly wearing a yellow dress. Her image is surrounded by illustrated lavender.

Campaign for Gigi

Gigi was killed whilst in nursery care. The nursery worker responsible has been convicted of manslaughter. But Gigi's story is not just about one individual, it's about a system that failed her.

A baby is sleeping and their parent is holding their hand. The baby is gripping their parent's thumb,

Campaign for CONI

We won’t rest until CONI is in every corner of the country, supporting every baby and every family.

A baby's hand grasping their parent's index finger

Campaign for Safer Starts

Along with Connor Rand MP and Tom Morrison MP, we're calling on the government to take urgent steps to reduce infant mortality and work towards a place where no baby’s life ends just as it starts.