How we're changing and saving lives

We exist to keep babies safe and to keep grieving families supported, as no family should face grieving for their baby alone. Our mission is to stop babies dying unexpectedly from sudden infant death syndrome, accident or illness. Discover how below.

Grandad standing up smiling, holding a baby who is looking away.

Life-saving impact:

Decades of research has developed the life-saving safer sleep we share today. We won't stop until no baby dies suddenly or unexpectedly.

30000

babies lives saved since our Back to Sleep campaign in 1991.

80 %

the rate of sudden infant death syndrome (SIDS) has reduced by 80%.

£ 12  million

invested in SIDS research.

Discover more

Baby lying on their back, looking out through the slats of the cot.

Our impact

Our mission is to stop babies dying unexpectedly from sudden infant death syndrome, accident or illness. Discover more.

Our impact
Matt is pushing baby Sam in his pram by a canal path.

Baby safety stories

The voices of the families we exist to support are at the heart of everything we do. Discover our baby safety, sudden infant death syndrome (SIDS) and infection prevention stories.

Baby safety stories
Bridget and Zbig are sat in front of a wide window. They are both smiling and facing forward.

Bereavement stories

Whether a parent or carer, grandparent, teacher or family friend - these stories are from those who have experienced the death of a baby or young child.

Bereavement stories