Meet our brand partners

No family should face grieving their baby alone. Angelcare is helping us to raise awareness of our specialist bereavement services and have donated an incredible 250 breathing monitors to help support bereaved parents through our Care of Next Infant (CONI) programme. This partnership plays a crucial role in helping bereaved families manage the anxieties that can accompany caring for a new baby after experiencing a sudden and unexpected loss.

Their AC25-1 movement monitor is medically certified and will alert parents if their baby stops breathing, giving them the opportunity to intervene if necessary. While there is no research to suggest using a monitor can prevent SIDS, it can help give bereaved parents peace of mind and reduce some of the anxiety they experience while their babies sleep.

“At Angelcare, we are deeply honoured to partner with The Lullaby Trust in their vital mission to support bereaved families and promote safer sleep for babies. This collaboration is a privilege, allowing us to provide reassurance to families who have lost a child, when they welcome their new baby and make a meaningful impact in their lives. With the Medically Certified AC25-1 Baby Movement Monitor, we are committed to helping to ensure every bereaved family has the support they need during such a worrying time.” Rahul Sharda, CEO of Angelcare

ErgoPouch is a company that shares our commitment to helping every parent access the tools and knowledge they need to sleep their baby safely. Their innovative TheHugMe Blanket has been designed with both safety and comfort in mind. Made from breathable, organic cotton, this award-winning alternative aligns perfectly with our evidence-based safer sleep advice as it encourages families to place their baby down to sleep in the feet-to-foot position, and prevents blankets becoming lose during sleep.

ErgoPouch are committed to helping us to raise awareness about safer sleep practices and providing parents around the world with everything they need to create the safest sleeping environment for their little ones.

“We are delighted to establish our new partnership with the Lullaby Trust, a knowledgeable leader and educator of safer sleep for babies globally. This collaboration marks a significant milestone for us as we both align on the same journey of helping babies sleep safely. We thank The Lullaby Trust for trusting our brand and our innovations to solve problems and keep babies safer.” Alina Sack, Founder of ergoPouch

Folk & Thread are committed to offering parents affordable, responsibly sourced, sustainable baby sleep products. They are dedicated to safer sleep for babies and co-founder Ouvrielle founded The Gro Company and brought the baby sleeping bag to the mass market in the UK, a product that would go on to be loved by millions of parents.  Folk & Thread products perfectly complement our evidence-based safer sleep advice for parents regarding baby sleeping bags.

”When we created Folk & Thread we knew that we wanted the company to do good and help families in need, but to do that effectively we’d need to work with the experts. The Lullaby Trust are well established as the respected source of infant sleep safety guidance, and they are trusted by parents across the UK. Having worked with them on various projects across the past few decades, as a team, we knew they were our dream partner and we are so delighted to be working with them again, both as brand partners and to facilitate the Bedtime Bundles project.” The Founders of Folk & Thread

iCandy is a British family business dating back to the 1930s, who are committed to safer sleep for all and are focused on putting safety first. 

The iCandy team is dedicated to creating pushchairs that reflect a unique sense of style and practical, well-designed solutions. Their iCandy Peach 7 is suitable from birth and the removable iCandy Carrycot can also be used as a sleep space for newborns. The lightweight carrycot comes with a padded mattress and a removable, washable cover that is designed to fit the carrycot perfectly, making it an ideal Moses basket or travel cot solution.

“iCandy is proud to be an official supporting partner of The Lullaby Trust, the UK’s leading safer sleep charity. Together we are dedicated to promoting safer sleep for all babies and are so pleased we are able to do so through our collaboration on the iCandy Peach 7 travel system.” Bradley Appel, iCandy Joint CEO

Love to Dream’s Stage Three “On-the-Move” sleepwear range is suitable for babies over six months old. This gives them the freedom to wriggle around while reducing the risk of a baby’s head from being covered by wriggling under bedding .

By working together, we will be able to share essential resources, guidance, and support to thousands of families with our safer sleep advice, allowing them to make informed choices about their babies’ sleep. Thanks to this partnership, we’re taking meaningful steps toward a world where every baby can sleep safely, every night.

“At Love to Dream, we share The Lullaby Trust’s passion for promoting healthy sleep practices. Which is why we’re proud to support their work in the fight to end SIDS forever. Our commitment as a partner is to help empower families with the knowledge and resources they need to rest easy.” Hana Krawchuk, Co-Founder of Love to Dream

Naturalmat Baby was created in 2000 when founder Mark Tremlett was expecting his first child with his wife Alice. For over 20 years Naturalmat Baby has made 100% natural, organic and chemical-free baby mattresses by hand from their Devon workshop. Using the same ethos and materials as the adult range, every ingredient used in a Naturalmat Baby mattress and bedding comes from a natural, renewable source, including organic wool sheared from sheep grazing in fields just yards from Naturalmat Baby’s Devon factory.

“Safer, healthier and better sleep for babies and children was why we created Naturalmat Baby over twenty years ago, and so we’re delighted to be partnering with The Lullaby Trust, whose purpose and mission are so aligned with ours. They have done an incredible job of increasing awareness in SIDS over the last 50 years and we’re honoured to support such a well-respected and impactful charity. One of our goals as a business is to make healthy sleep accessible to all, a desire shared by The Lullaby Trust, and so we hope this donation will give many babies the best possible start in life.” Mark Tremlett, founder of Naturalmat Baby

This partnership focuses on supporting bereaved parents through The Lullaby Trust’s CONI programme which provides support for bereaved parents who go on to have another baby. Parents who have experienced a sudden and unexpected death of a child often feel anxious when they have another baby. The Lullaby Trust works with the local providers of public healthcare services to coordinate a national health-visitor led service for bereaved parents

The Snuza HeroMD Portable Baby Breathing Monitor is a wearable, medically certified device which attaches to a baby’s nappy and monitors their breathing while they sleep. The HeroMD detects the slightest of breaths and will alert parents if breathing is weak or stops, allowing them to intervene if nessasary. The Snuza HeroMD is accessible to bereaved families on our CONI programme in order to provide a little comfort for the first few months when their new baby is home.

“We are thrilled to support The Lullaby Trust and the valuable work they do. The Snuza monitor is so reassuring for parents and especially so for those having a rainbow baby. We are so pleased to embark on this partnership and support parents in such a worrying time”. Rebecca Fuchs of Nimans Home (UK Distributer for Snuza).

The Medicine and Health products Regulatory Agency (MHRA) has reinforced the importance of having medical device certification on baby breathing monitors, by ruling that ‘baby breathing and movement monitor devices* are now required to apply for Medical Device Certification and become compliant in order to be allowed on the UK market’.

Founded on a shared commitment to keeping babies safe, our partnership with Sweet Dreamers is built on a mutual dedication to empowering families with trusted, expert information. Their range of sleeping bags aligns seamlessly with our safer sleep guidance by promoting our key message that the safest cot, is a clear cot.

Together, we aim to reach as many families as possible, spreading awareness of safer sleep practices and supporting parents through every stage of their journey. By combining our expertise with Sweet Dreamers’ wonderful sleeping bags, we’re proud to work towards a future where every baby sleeps safely

“We are incredibly proud to be partnering with The Lullaby Trust on our new Sleeping Bags. As always at Sweet Dreamers, the commitment to champion safer sleep and support families in getting a great night”s sleep is at the heart of everything we do.  When designing the Sleeping Bags, it was really important for us to ensure they were in line with all of the guidelines for safer sleep and adhere to The Lullaby Trust’s advice – it is a highly respected charity and one we are delighted to be working with. We can’t wait to see the response to our gorgeous new designs, and to raise awareness of the importance of safer sleep.” Lynda Harding, Founder of Sweet Dreamers