Lullaby GEMs (Monthly giving)

By donating every month, you’ll give families a safer start to life and provide a supportive space for anyone whose baby or infant has died suddenly or unexpectedly.

A woman sits on the sofa at home and helps her cute toddler daughter hold her baby brother for the first time. The big sister appears excited and proud.
Baby smiling with mum

Become a Lullaby GEM (Gives Every Month)

Every time we receive your gift, we’ll use it to protect babies and infants, help grieving families through the darkest times of their lives, and power life-saving research.

A yellow gemstone on a purple background. Through the middle of the gem is a blue banner with text that says 'Lullaby Gems'

What does it mean to be a Lullaby GEM?

GEM stands for Gives Every Month and is our name for our treasured group of supporters who have generously set up a monthly gift to The Lullaby Trust. This could be via Direct Debit, Standing Order, a platform such as JustGiving or via their company’s payroll.

Your monthly gift means so much to the people we support and gives you access to a range of benefits too (see below). 

Life-saving gifts

Your generosity will help save babies’ lives and provide vital support to grieving families.

Save money

You’ll receive a 10% discount on most products that are available to buy in our online shop.

Exclusive invite

Along with all our GEMs, you’ll be invited to an exclusive online update with our chief executive, Jenny.

Early access

You’ll receive a link that gives you access to our annual and impact reports before anyone else.

Baby sleeping in a cot on their back. They have a light sleep suit on and the light is coming through the bars of the cot. They have light skin.

£6 a month

could go towards monitors that detect the movements of sleeping babies. These can provide vital reassurance to families who have previously lost a baby.

Family sitting on a sofa all look at a baby and hold their hand, smiling at them.

£10 a month

could go towards training a health professional so they can provide expert and empowering safer sleep advice to thousands of parents and carers.

Lady wearing a beanie, outdoors looking out onto vast scenery.

£20 a month

could go towards running our bereavement helpline, which helps people deal with emotional and practical issues after a baby or young child has died.

Read more about our impact here

The Lullaby Trust impact report

Making changes to an existing regular gift

If you’d like to increase, decrease or pause your regular gift, you can manage this by visiting your donor portal here and logging in with your email address.

If you set up your regular gift prior to 2025, please email [email protected] or call 020 7280 3200 to speak to a member of our team about how to make changes.