Life-saving gifts
Your generosity will help save babies’ lives and provide vital support to grieving families.
Every time we receive your gift, we’ll use it to protect babies and infants, help grieving families through the darkest times of their lives, and power life-saving research.
GEM stands for Gives Every Month and is our name for our treasured group of supporters who have generously set up a monthly gift to The Lullaby Trust. This could be via Direct Debit, Standing Order, a platform such as JustGiving or via their company’s payroll.
Your monthly gift means so much to the people we support and gives you access to a range of benefits too (see below).
Your generosity will help save babies’ lives and provide vital support to grieving families.
You’ll receive a 10% discount on most products that are available to buy in our online shop.
Along with all our GEMs, you’ll be invited to an exclusive online update with our chief executive, Jenny.
You’ll receive a link that gives you access to our annual and impact reports before anyone else.
could go towards monitors that detect the movements of sleeping babies. These can provide vital reassurance to families who have previously lost a baby.
could go towards training a health professional so they can provide expert and empowering safer sleep advice to thousands of parents and carers.
could go towards running our bereavement helpline, which helps people deal with emotional and practical issues after a baby or young child has died.
If you’d like to increase, decrease or pause your regular gift, you can manage this by visiting your donor portal here and logging in with your email address.
If you set up your regular gift prior to 2025, please email [email protected] or call 020 7280 3200 to speak to a member of our team about how to make changes.