Our impact report

We exist to keep babies safe and to keep grieving families supported, as no family should face grieving for their baby alone. Our mission is to stop babies dying unexpectedly from sudden infant death syndrome, accident or illness.

Baby is spending time on their tummy in the living room. They have brown skin and hair, and wearing a blue vest dress.

Our impact 2023-2024

Matt holding baby Sam, with their backs to the camera. play video

Life-saving impact:

Decades of research has developed the life-saving safer sleep we share today. We won't stop until no baby dies suddenly or unexpectedly.

30000

babies' lives saved since our Back to Sleep campaign in 1991.

80 %

the rate of sudden infant death syndrome (SIDS) has reduced by 80%.

£ 12  million

invested in life-changing research.

Discover our safer sleep advice
  • Bridget and Zbig are sat in front of a wide window. They are both smiling and facing forward.

    Paul's story

    Being involved with The Lullaby Trust made us feel as though we were helping ensure other people don’t have to go through what we went through. And things certainly have changed since Paul's death 49 years ago.

    Bridget, whose son Paul died of SIDS
    Paul’s story

    2023 - 2024: Changing and saving lives

    We're here for every baby, for every family, forever. In 2023 - 2024, we continued working restlessly to change and save lives.

    4098 %

    professionals working with families trained on our safer sleep advice.

    170145 %

    resources on safer sleep advice received by those who needed them.

    78 %

    of the bereaved families joining our family days felt less isolated.

    3.5 %

    website views by those seeking expert advice and bereavement support.

    Dive deeper into our annual report and accounts
    • Matt and baby Sam are sat on a bench. Sam is grinning cheekily and Matt is holding him, smiling and looking down at baby Sam's hands.

      Sam's story

      If it wasn't for the awareness about infection from The Lullaby Trust, I don't think we'd have taken Sam's temperature. He was in intensive care for a week. But now he is crawling, trying to walk and causing mayhem around the house. We wonder if Sam would be with us now if Laura hadn't seen that Instagram post from The Lullaby Trust.

      Laura and Matt, sharing Sam's experience of infection as a baby
      Matt and Laura’s story

      60 %

      people matched with a befriender for peer-to-peer bereavement support.

      652 %

      families supported through our Care of Next Infant programme.

      2494 %

      safer sleep enquiries answered.

      1000 %

      families given bereavement support. This is double the previous year.

      Dive deeper into our annual report and accounts