Baby safety

We're here to keep babies safe by empowering families and professionals with trusted advice. That advice has been developed after decades of research, that still continues today. Discover our safer sleep, infection prevention and baby safety advice today.

A family are gathered around their baby. They are all smiling and looking at the baby and the baby is sat in between two of the men.

Expert information on keeping your baby safe

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What is sudden infant death syndrome (SIDS)?

Here, we explain all we know about sudden infant death syndrome (SIDS, previously known as cot death). Including how to reduce the risk of SIDS and our SIDS research.

What is Sudden Infant Death Syndrome (SIDS)?
A baby is sleeping on their back. They have light skin and dark hair and wear a light yellow sleep suit.

Safer sleep information

Safer sleep reduces the risk of sudden infant death syndrome (SIDS, previously known as cot death) occurring. Follow this expert advice until your child is 12 months old.

Safer sleep information
Close up of a baby in a car seat. You can see their mouth and the car seat buckled across their blue t-shirt. They are playing with the plastic around the buckle.

Baby product information

We're here to help you make sense of baby sleep products and baby sleep product safety, empowering you to make decisions on safer sleep for your baby.

Baby product information
A baby is looking at his grandparent and their faces are close together. The granddad has dark skin and hints of grey in their hair and bears, and the baby is wearing a baby grow.

Being a parent or caregiver

Here, we guide you through safer sleep from day one, sleep deprivation, and help discuss safer sleep with loved ones who also care for your baby.

Being a parent or caregiver
Baby is being checked over by a heath professional.

Infection and illness in babies

Babies have immature immune systems, so they're at risk from infections. Here we explain the signs and symptoms to look out for in babies, and how to prevent infections in babies.

Infection and illness
Baby sleeping in a cot on their back. They have a light sleep suit on and the light is coming through the bars of the cot. They have light skin.

Travel and weather

Hot or cold weather or staying away from home, particularly if unplanned, can make safer sleep trickier. Our expert information offers tips and advice, giving you peace of mind.

Travel and weather
A mum is placing her new born in the arms of the older sibling. They are sat together on a couch.

Premature babies, twins and multiples

Babies born prematurely or low birth weight are particularly vulnerable to sudden infant death syndrome (SIDS). And what does safer sleep look like for twins or multiples?

Premature babies and multiples
Graphic of a mixture of baby safety resource front pages and inner pages. The ABCs of safer sleep card, and safer sleep advice booklet for premature and low birthweight babies. There are illustrations of babies and safer sleep spaces dotted throughout.

Baby safety resources

Download our baby safety resources to learn about safer sleep in even more detail, or print your own copy at home.

Baby safety resources
Read families' stories of baby safety Discover what we do and why we exist