Your support allows us to reach parents with our life-saving safer sleep messages.

Your help ensures that bereaved families receive the support they need when their baby or toddler dies and when they go on to have another child.

Your donation funds research which contributes to understanding why some babies and toddlers die suddenly and unexpectedly.

You save babies’ lives and we cannot continue our vital work without you, thank you.

2017 Highlights

These are just a few of the amazing things that people like you helped us achieve in 2017:

  • We reached millions of people with our life-saving safer sleep advice.
  • Through our helpline and befriender scheme we supported hundreds of bereaved parents and families, and enrolled over 400 new families on our Care of Next Infant (CONI) programme, providing crucial support to bereaved parents who went on to have another baby this year
  • In August, the 2015 statistics released on SIDS showed a decrease to the lowest rate on record for the second year running. In their report, the Office for National Statistics (ONS) attributed the drop in part, to increased awareness of safer sleep advice, with specific reference to The Lullaby Trust and our 2015 Safer Sleep Week campaign
  • Little Lullaby, our peer support service for parents under 25, was awarded a second round of funding from the Big Lottery Fund, which will allow us to reach more young parents. Little Lullaby also won the award for the best Children and Youth category project at The Charity Awards 2017!
  • Our annual Big Give Christmas appeal secured £80,000 in support of a pioneering new research project at Great Ormond Street Hospital. We hope that this project will work towards providing families with an answer as to why their baby may have died.

“My partner Terry and I contacted The Lullaby Trust in the early days following the death of our daughter Jassy.

We both desperately needed support from others who understood what we were going through. The help we received from both the charity and our wonderful Befriender has given us the strength to carry on.”

Beth, Lullaby Trust Supporter


How more lives can be saved

With your help, we believe we can halve the number of sudden infant deaths by 2020. Below are some of the ways we will achieve this.

  • Promoting our safer sleep messages: We will be focusing on specific modifiable risks such as sofa sharing and smoking in pregnancy and creating targeted campaigns to tackle these behaviours. Little Lullaby, our service for young parents continues to grow and build engagement with young parents, a vulnerable group.
  • Funding research: The results of the recent GAPS (Global Action and Prioritisation of Sudden infant death) study will help to inform the development of our new research strategy. We will be calling for new research proposals, particularly looking for projects that will help us reduce SIDS still further over the next 10 years.
  • Supporting bereaved families: In response to the growing number of people contacting us online, we will be developing new online discussion forums during the year. We will continue to promote our Care of Next Infant Programme for bereaved parents and work with health care service providers and commissioners to ensure this much needed programme continues to be widely available.
  • Working across the infant and child health community: We will continue to work with other leading pregnancy loss and infant death charities across the UK to ensure that every family who loses a baby or toddler can access appropriate support. The newly formed All Party Parliamentary Group on Baby Loss will continue highlight what more can be done to prevent infant mortality and support bereaved families.

For more information about our impact and future work, please read the report below.