Safer Sleep Week 2025

Our biggest campaign of the year runs from 10 - 16 March 2025. Safer sleep advice saves lives, but only when it reaches families. Here's how you can get involved.

Illustration of a baby sleeping on their back and smiling slightly. Surrounded by the words 'Safer Sleep week'

What is Safer Sleep Week?

From 10 – 16 March, we will be raising awareness across all our platforms, and in national media of safer sleep. We know that greater awareness of safer sleep leads to a decrease in the numbers of babies dying. Sadly around four babies a week still die from sudden infant death syndrome (SIDS) and if all parents were aware of safer sleep advice, many lives could be saved.

What is the theme for 2025?

For Safer Sleep Week 2025, we will be:

Exploring baby sleep patterns. How long can babies sleep for their age?
Busting baby sleep myths. Are any myths backed by evidence, and what about products that promise to help your baby sleep for longer?
Supporting you through your own lack of sleep. We’ll help with sleep deprivation, and make it easier for you to follow safer sleep with your baby, even when exhausted.

The families sharing their experiences this Safer Sleep Week:

You just can’t compare yourself to others. Every baby is different. In my baby group, all the babies have different amounts of teeth, and are all sleeping different amounts. All you’ve got to do is try your best.

James and Camila

James and Camila's story
The families sharing their experiences this Safer Sleep Week:

A midwife told me about The Lullaby Trust, and then I went online to read about it further. The information The Lullaby Trust provided has been a complete lifeline for me. I used the information as my Bible, I was obsessed.

Lucy

Lucy’s story
The families sharing their experiences this Safer Sleep Week:

I just think that even when I’m tired, my priority is just to make sure Ralph is safe. I know I will have a full nights sleep again eventually!

Leanne

Leanne’s story

How you can help

Share our social media content far and wide during Safer Sleep Week. You can follow us on Instagram, Facebook, LinkedIn or TikTok on @LullabyTrust.
Download and display our safer sleep posters to raise vital awareness.
Doing your own fundraising surrounding Safer Sleep Week. Whether it’s a bake sale, a personal challenge or a group combining forces, we’d love to help you. Register your fundraising activity and become a Lullaby Hero.
Sign up to be a Lullaby GEM (Gives Every Month), to help us reach as many families as possible with our life-saving safer sleep advice. You can be there for every family, for every baby, forever.