For expectant parents
Buying baby products: the ultimate guide for expectant parents
In 3 mins we cover everything from the essential baby products to buy, how to reduce the chance of SIDS, what to look for when buying different products, and which items to avoid completely.
Preparing for baby: safer sleep advice summary
Safer sleep prep starts while you’re pregnant. This video covers the ABCs of safer sleep, the feet to foot position, sleep expectations (for babies and parents!), where to look for product advice, and much more! Following this research-based advice reduces the risk of sudden infant death syndrome (SIDS), also known as cot death.
Tips for people visiting your newborn baby
To prevent infection, it is best for people to wash their hands before touching a newborn baby, and visitors should not kiss a young baby. Remember: THANKS – Think Hands And No Kisses.
Safer sleep animations
Safer Sleep for Babies
All of our essential safer sleep information in one video.
Safer Sleep for Babies (text free)
A safer sleep video to be used when communicating with families with low literacy levels or who do not speak English.
Which products aren’t recommended for sleeping and why?
A baby’s delicate airway can become restricted when sleeping in a sitting, inclined or tummy-down position. This 2min video explains how to create a sleep space that helps protect your baby’s airway and reduces the risk of SIDS.
How to co-sleep more safely
Advice on reducing the risk of SIDS when co-sleeping.
Baby safety
Baby Check App
An information video about our Baby Check smartphone app which helps families decide whether their baby needs to see a doctor.
Baby summer safety
Tips on how to continue following safer sleep advice during the hotter summer months.
When your baby starts to roll
How to continue following safer sleep advice when your baby starts to roll around in their cot or Moses basket.
Other videos
Working with young parents: A guide for health professionals
Young parents talk about their experiences of maternal healthcare during their own or their partner’s pregnancy, birth and post-natal period. There is also advice from a health professional who specialises in working with young parents.
This resource has been produced with the support of the Tommy’s and Sands Maternity Consortium and VCSE Health and Wellbeing Alliance,
What bedding does my baby need?
Advice on which items are necessary for a safer baby sleep, and which products to avoid.
When your baby won’t sleep
Information on normal baby sleep and tips on coping with sleep deprivation as a new parent.
It starts with you
Help to keep babies safe and empower families. Read more about promoting safe baby care: