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We're here to help

We support anyone who has questions about baby safety, whether you’re expecting a baby, you’re a parent, friend, family member or a professional supporting families. 

To speak with a baby safety expert please call our baby safety helpline on 0808 802 6869. Alternatively, you can email [email protected] with any questions.

Our helpline advisers understand that you might have many questions and we are knowledgeable and patient. We’re here to help you feel more confident about keeping babies safe.

Calls to our helpline are free from all landlines and most mobile phone networks.

What to expect when you call our helpline

You can expect a space where you can ask your questions around baby safety in a non-judgemental environment with a knowledgeable baby safety expert.
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Helpline opening times

Monday – Friday: 10:00am to 2:00pm

Learn more

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Preventing infection

Babies are more vulnerable to infections than older children, especially in their first few weeks. Here you will find the signs and symptoms to look out for that your baby might be unwell.

Baby is laying down smiling and giggling, grasping their hands together. They have light skin and wear a white babygrow.

Baby sleeping products

With so many baby sleeping products on the market it can be hard to know what to choose, so use these guidelines to help you choose safer sleep products for your baby.

A baby sleeping safely on their back in an empty cot. They have one arm by their head, and another on their stomach. They are wearing a blue, polka-dot baby-grow.

Baby sleep patterns

Parents and carers often worry about their babies’ sleep and might try tips or hacks to get them to sleep longer, but these can be dangerous. Learn more about what to expect and baby sleep patterns.

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