Safer Sleep Week is our national awareness campaign targeting anyone looking after a young baby. It aims to raise awareness of sudden infant death syndrome (SIDS) and the proven advice on how parents can reduce the risk of it occurring.
We know that greater awareness of safer sleep leads to a decrease in the numbers of babies dying. Sadly, around 4 babies a week still die from SIDS and if all parents were aware of safer sleep advice many lives could be saved.
Around 700,000 babies are born every year in the UK and we need to continue to reach out to all new parents with our safer sleep message.