Childbase Partnerships and The Lullaby Trust

Every week in the UK, nine families lose a baby suddenly and unexpectedly. With your support, we can take a meaningful step towards a future where no baby dies suddenly or unexpectedly.

An illustration of a woman wearing a Childbase Partnerships t-shirt and a man wearing a Lullaby Trust t-shirt are arm in arm, on the background of an early-years setting

Child playing in nursery with toys scattered on the floor.

What we do

The Lullaby Trust exists to keep babies safe and keep grieving families supported. We do this by:

Funding life-saving research into the sudden and unexpected death of babies and young children.
Empowering millions of parents and carers every year with life-saving advice on baby safety, including safer sleep, baby product safety, accident and infection prevention. 
Training thousands of childcare and healthcare professionals annually so they can confidently protect babies in their local community.
Donating essential nursery items to families living in crisis, one of the groups at highest risk of sudden unexpected death in infancy (SUDI).
Offering anyone affected by SUDI access to specialist bereavement support, whenever they need it, for as long as they need it.
Influencing national and international policy to champion policy changes that have a direct impact on maternal and infant health outcomes.

Laura and Matt's Story

When Laura and Matt took Sam home from hospital, they became worried about his temperature and how much he was sleeping. They saw The Lullaby Trust's infection prevention work, called baby Sam's midwife, and rushed Sam to A&E. This is their story.

Matt and Laura’s story

Life-saving impact

30000

babies' lives saved since our Back to Sleep campaign in 1991.

80 %

the rate of sudden infant death syndrome (SIDS) has reduced by 80%.

£ 12 million

invested in life-changing research.

4098

professionals trained on our safer sleep advice every year.

25000

babies have been enrolled onto our Care of Next Infant Programme.

1000 +

families given bereavement support every year.

399

safer sleep Bedtime Bundles delivered to families facing deprivation.

355000

expert resources sent to parents, carers and professionals last year.

A baby is sleeping in a safer sleep position. They are on their back with a clear cot around them. They have dark hair and medium skin, and their arms are held up at either side of their head. They are sleeping.

Why your support matters

If The Lullaby Trust were to disappear tomorrow, the impact would be immediate and devastating. Every one of the 700,000 babies born in the UK each year would face a far greater risk of preventable infant death, with new families left to navigate the deluge of inaccurate, conflicting and often dangerous advice that can be found online.

Why this partnership makes sense:

We both care deeply about giving babies and young children the best possible, safest start to life.
Over 75% of professionals training with The Lullaby Trust on safer sleep are early years practitioners, the very people who power Childbase Partnerships.
We both work hard to give families peace of mind, empowering them with information.
Our training and resources can support you in having difficult conversations with families about safer sleep.
Every day, both of our organisations work hard to keep babies safe.
Every pound raised and donated will support grieving families through their darkest days, and empower families with life-saving information.

Abs' story

"After Charlie died, Samantha (his mother) and I felt guilt, isolation and helplessness. In the years that followed, I needed to find a new support network to reach out to when all other options failed. The Lullaby Trust helped by being patient, emphatic and knowledgeable which helped me overcome the hurdle of not being able to talk freely. I had the opportunity to connect with parents and relatives about their experiences which reassured me that I was not alone and gave me a lifeline!"

Abs’ story

Baby's hand on an adult's hand, close up.

With Childbase Partnerships by our side, we can do even more

Please vote for The Lullaby Trust as Childbase Partnerships Charity of The Year. With you by our side, we can save more babies' lives and support more grieving families through their darkest days, together.

Lucy's story

"A midwife told me about The Lullaby Trust, and then I went online to read about it further. The information The Lullaby Trust provided has been a complete lifeline for me. I used the information as my Bible, I was obsessed."

Lucy’s story

Click below to learn more about our work

Our history

Our work has always been, and continues to be, the collective legacy of the families that drive it, in memory of their babies. When The Lullaby Trust was originally founded in 1971, we were known as The Foundation for the Study of Infant Deaths. The charity was set up in memory of a baby called Martin Charles de Selincourt, who died suddenly and unexpectedly. His grandmother, Nancy, couldn’t accept that her seemingly healthy grandson could have died so suddenly and gave Professor Francis Camps £200 to hold a conference to investigate the tragic death. This two-day event helped create the world’s first organisation focused on infant death research, information, and support.

A lady holds a baby on her lap. She is smiling to the camera while the baby turns his head away.

What started as a small, parent-led charity focused on sudden infant death syndrome (SIDS) has since grown into one of the UK’s leading authorities on baby safety and specialist bereavement support. In 1991, we launched our Back to Sleep campaign, which completely revolutionised public understanding of safer sleep and has led to an 80% reduction in the rate of SIDS deaths in the UK. Our commitment to creating evidence-led advice continues to this day, and our strategic focus has evolved significantly in response to emerging risks. As part of our 2022 strategy update, we expanded our remit to include all sudden and unexpected infant deaths, such as those caused by SIDS, accidents, infections, or nursery products and in 2024, we commissioned two new research projects to examine the risks of vaping in the perinatal period and sling/baby carrier safety.

As our reach has grown over the years, so has our determination to drive meaningful change. Alongside our hands-on work with families and our prevention efforts, we’ve become a leading voice in baby safety—influencing policy at the highest levels of government to address the unacceptable rates of infant mortality in the UK. One of our current campaigns, ‘Campaign for Gigi’, was created in memory of Genevieve Meehan, who tragically died whilst in nursery care in 2022. Her death is a heartbreaking example of what can happen when systems fail and key safeguards are missing. We’re advocating for better support, training and clearer guidance for early years professionals, so that nursery employees across the UK have the necessary tools to keep the babies under their care safe.

Our research

The Lullaby Trust has been funding cutting-edge research since 1971 and our decades of research has developed the life-saving advice we deliver today, which has saved over 30,000 babies’ lives.

Our past and current research projects

Our training

The Lullaby Trust have a national reputation for providing information, support and training to practitioners who work with families. With professionals like you by our side, we can keep babies safe and keep grieving families supported, together.

Our expert training

Our vision and mission

Our vision

Our vision is a future where no baby dies suddenly or unexpectedly. We are committed to reaching this goal through pioneering research, trusted guidance, and dedicated training and support. Until that day comes, we will walk hand-in-hand with every family that is affected by SUDI, so that no one is forced to face the death of a baby alone.

Our mission

The Lullaby Trust is a charity that exists to keep babies safe and keep grieving families supported. We work to give all families a safer start to life and offer compassionate bereavement support to anyone affected by the sudden or unexpected death of a baby, for as long as they need it.

We do this by:

Funding life-saving research into the sudden and unexpected death of babies and young children.
Empowering millions of parents and carers every year with life-saving advice on baby safety, including safer sleep, baby product safety, accident and infection prevention. 
Training thousands of childcare and healthcare professionals annually so they can confidently protect babies in their local community.
Donating essential nursery items to families living in crisis, one of the groups at highest risk of SUDI.
Offering anyone affected by SUDI access to specialist bereavement support, whenever they need it, for as long as they need it.
Influencing national and international policy to champion policy changes that have a direct impact on maternal and infant health outcomes.