Safer Sleep Week
Safer Sleep Week is The Lullaby Trust’s national awareness campaign targeting anyone looking after a young baby.
Safer Sleep Week 2026
What is Safer Sleep Week?
From 9 – 15 March, we will be sharing safer sleep guidance across all our social media platforms, and in national media. We know that greater awareness of safer sleep leads to a decrease in the numbers of babies dying. Sadly around four babies a week still die from sudden infant death syndrome (SIDS) and if more parents, carers, and professionals that work with children are aware of safer sleep advice, many lives could be saved.
What is the theme for 2026?
For Safer Sleep Week 2026, we’re sharing the ‘baby necessities’ – the essential items that your baby needs and how to check that they’re as safe as possible.
We want to remind you to keep it simple to keep it safe.
By the end of the week, you’ll know:
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The families sharing their experiences this Safer Sleep Week:
It’s tricky for parents because when you don’t know what safety codes to look for, you go for whatever is there. The fact that unsafe products are still allowed to be sold in this country is so dangerous.
Murihah -
The families sharing their experiences this Safer Sleep Week:
I 100% feel overwhelmed by the amount of baby products available. There is so much out there, it’s so difficult to know which one is the right thing for Oscar. I find myself reading all the reviews, but everyone says different things. I felt like I was desperate to make sure he has everything he needs. But I found it hard to know what he needed, and what he didn’t.
Layla -
The families sharing their experiences this Safer Sleep Week:
I placed an order for a pod. When I then spoke to my partner about it, he reminded me that pods don’t follow safer sleep advice. I felt so stupid in that moment. I cancelled my order in the end before it was delivered. I was grateful that I was made aware of The Lullaby Trust’s advice by my midwife. It gave me clarity, and a single, trusted place to go to if I ever see similar ads again.
Amy
Four ways you can help
- Fundraise: Doing your own fundraising surrounding Safer Sleep Week. Whether it’s a bake sale, a personal challenge or a group combining forces, we’d love to help you. Register your fundraising activity and become a Lullaby Hero.
- Follow and share: You can follow us on Instagram, Facebook, LinkedIn or TikTok on @LullabyTrust and share our social media content far and wide during Safer Sleep Week. If your organisation or your employer supports Safer Sleep Week, post on your social media using our handy social media toolkit.
- Display: Download and display our safer sleep posters to raise vital awareness.
- Donate: Sign up to be a Lullaby GEM (Gives Every Month), to help us reach as many families as possible with our life-saving safer sleep advice. You can be there for every family, for every baby, forever.
Discover more
Baby sleeping products
With so many baby sleeping products on the market it can be hard to know what to choose, so use these guidelines to help you choose safer sleep products for your baby.
Keeping a clear cot
The safest cot is a clear cot. To lower the risk of sudden infant death syndrome (SIDS), keep the cot clear of any items that could cover your baby's face and head.