The Lullaby Trust, who works to reduce the number of babies that die from Sudden Infant Death Syndrome (SIDS) and provides support for bereaved families, will have a prominent presence at the show. As well as giving talks and handing out information, The Lullaby Trust will be on hand to answer questions from new and expectant parents on how to keep their babies as safe as possible.

Francine Bates Chief Executive of The Lullaby Trust says

“Becoming a new parent is a wonderfully exciting time but it can also be overwhelming when trying to prepare for the arrival of a baby, especially when faced with the vast array of products on offer. We welcome people to come and talk to us at The Baby Show, for advice on safer sleep for babies and what items will help with this. The Lullaby Trust is committed to reducing the number of babies who die from SIDS and we know that following safer sleep advice significantly lowers the risk of it occurring. Being the Official Charity Partner for The Baby Show is a great opportunity for us to reach new parents and mums and dads-to-be with our life saving advice.”

The Baby Show is the UK’s leading pregnancy and parenting event series that attracts around 70,000 visitors each year. The show features 1,000s of products and 100s of brands and takes place at ExCeL London, 3rd -5th March 2017.

Susanne Rauberger, Show Manager at The Baby Show says:

“We are very pleased to be working with The Lullaby Trust as our official charity partner.They have played a significant role in reducing the number of babies that die from SIDS and have done incredible things to support bereaved families. With the majority of Baby Show visitors being new or expectant parents, it’s the perfect platform for them. We are thrilled to be able to offer them the opportunity to get their safe sleep message out there as their experts take to The Baby Show Stage with MadeForMums across the three days.” 

The Lullaby Trust will be giving out additional information for parents at the Baby Show for their annual Safer Sleep Week campaign, which takes place a few days later from 13th-19th March. The campaign is aimed at parents and raises awareness of SIDS and safer sleep advice.

The Lullaby Trust will also be present at the second Baby Show, taking place at the Birmingham NEC,  19-20 May 2017.