The Baby Shows are the UK’s largest consumer pregnancy and parenting events, attracting over 70,000 expectant and new parents annually.

Becoming a new parent is a wonderfully exciting time but it can also be overwhelming when trying to prepare for the arrival of a baby, especially when faced with the vast array of products on offer. The Lullaby Trust will have a stand at each show in 2017, which will be attended by our safer sleep experts. We welcome people to come and talk to us for advice on safer sleep for babies and what products will help with this.

The Lullaby Trust is committed to reducing the number of babies who die from SIDS and we know that following safer sleep advice significantly lowers the risk of it occurring. Being the Official Charity Partner for The Baby Show is a great opportunity for us to reach new parents and mums and dads-to-be with our life saving advice.