A total of 80 Lullaby Trust volunteers collected donations at 114 of Adam’s shows which took place in theatres throughout the country including the Edinburgh Playhouse, the Waterfront in Belfast, the Lowry in Manchester, and several of London’s West End theatres.
Jenny Ward, CEO of The Lullaby Trust says: ‘The Lullaby Trust would like to say an enormous thank you to Adam Kay for allowing us to hold collections at his shows. We’d also like to thank his incredibly generous audience for donating to our cause. These donations are very important to us as they will enable us to continue supporting bereaved parents whose babies have died suddenly and unexpectedly, and ensure that all parents and health professionals are aware of the safer sleep practices that help reduce the risk of sudden infant death syndrome (SIDS).’
Adam Kay says: ‘£100,000 is sort of an unimaginably large amount of money and all the more so because it’s come from people just putting their hands in their trouser pockets and dropping money into buckets after the shows. I know what a different it makes to the charity in terms of the helpline and support they give to families, as well as the research they do. They do such an amazing job for people at their very lowest ebb and I’m very proud to have played a part in the fundraising they do.‘
Adam Kay will continue to raise money for the charity during the December tour of his new book Twas The Nightshift Before Christmas.
Adam tells us more about the new show: ‘It’s about being in hospital at that very weird, wonderful time of the year because obviously the NHS keep going even if the rest of us are eating our sprouts. I’m extremely pleased that we’re going to be able to continue to raise funds for The Lullaby Trust through the generosity of volunteers coming after the shows.’