Baby sleeping in a cot

Safer Sleep Week is The Lullaby Trust’s national awareness campaign targeting anyone looking after a young baby. It aims to raise awareness of sudden infant death syndrome (SIDS) and the proven advice on how parents can reduce the risk of it occurring.

We know that greater awareness of safer sleep leads to a decrease in the numbers of babies dying. Sadly around 4 babies a week still die from SIDS and if all parents were aware of safer sleep advice many lives could be saved.  Around 700,000 babies are born every year in the UK and we need to continue to reach out to all new parents with our safer sleep message.

This year’s Safer Sleep Week will take place 9th-15th March 2020. Find out how to get involved.

In 2020 our focus is on surviving sleep deprivation. We know that tiredness is the greatest barrier for parents, to following safer sleep advice consistently. Expectations that babies should sleep through the night or for long periods of time can add to pressure on parents. They can be led to think that if their baby does not fit this pattern they are doing something wrong or need to alter their behaviour to encourage their baby to sleep for longer. We plan to help parents prepare for these moments when they may be tempted to take risks and provide advice on surviving sleep deprivation. We want to address the myth of normal newborn sleep and raise awareness that “just one night” is still risky, without terrifying parents who may already be tired and feeling vulnerable.