Press and media centre

The Lullaby Trust is here to keep babies safe and keep grieving families supported. Being involved in the media helps us do this, raising awareness of baby safety, including safer sleep and sudden infant death syndrome (SIDS) and infection prevention.

Email our press and media team Call our press and media team
Camera on a tripod is filming a subject who is talking in the background to an interviewer out of screen.

Find out more

If you work in the media, get in touch with The Lullaby Trust's press and media team. Let's keep babies safe and keep grieving families supported.

Illustration of two women hugging. One is older, with grey white hair and her face is neutral. The other appears younger but her face is nestled in the older woman's shoulder.

Media guidance

We've developed guidance for media professionals when covering SIDS-related stories.

Guidance for the media
Map of the UK graphic

SIDS statistics

We're constantly reviewing the latest data on SIDS and sudden and unexpected deaths in babies and infants. Get the most up-to-date statistics at The Lullaby Trust.

Statistics on SIDS
Dad and son are facing with their backs to the camera, looking out at the view. The son is a young baby and the dad is holding him in his right arm.

Baby safety stories

Real-life baby safety stories from the families we support.

Baby safety stories
A couple are stood side by side outdoors. They are surrounded by greenery. The woman is smiling looking forwards, and the man is looking to his side and smiling.

Bereavement stories

Stories from those who have experienced the death of a baby or young child, and have bravely chosen to share their experiences to help others.

Bereavement stories

Contact our press and media team

We're here to keep babies safe and keep grieving families supported. If you have a press query that might help us raise awareness together, we want to hear from you.

Email our media and press team Call our press and media team

Latest news and stories

Illustration of a baby sleeping on their back and smiling slightly. Surrounded by the words 'Safer Sleep week'
3 March, 2026
  • News

Safer Sleep Week 2026

Our biggest campaign of the year runs from 9 - 15 March 2026. Safer sleep advice saves lives, but only when it reaches families. Here's how you can get involved.

Read more about Safer Sleep Week 2026