Folk and Thread baby sleep bag landscape

The Lullaby Trust is excited to be working with new company Folk & Thread on their baby sleeping bag range. Folk & Thread are committed to offering parents affordable, responsibly sourced, sustainable baby sleep products. They are dedicated to safer sleep for babies and co-founder Ouvrielle founded The Gro Company and brought the baby sleeping bag to the mass market in the UK, a product that would go on to be loved by millions of parents.  

Folk & Thread products perfectly complement our evidence-based safer sleep advice for parents regarding baby sleeping bags. They are a really good option as they prevent baby’s head from being covered by wriggling under bedding. You can choose different togs for different seasons to help keep your baby at the right temperature. You can also select different sizes depending on the age of your baby. It is important that the baby sleeping bag fits well around the shoulders so that your baby’s head does not slip down into the bag. No extra bedding is needed.

“When we created Folk & Thread we knew that we wanted the company to do good and help families in need, but to do that effectively we’d need to work with the experts. The Lullaby Trust are well established as the respected source of infant sleep safety guidance, and they are trusted by parents across the UK. Having worked with them on various projects across the past few decades, as a team, we knew they were our dream partner and we are so delighted to be working with them again, both as brand partners and to facilitate the Bedtime Bundles project. ” The Founders of Folk & Thread

We are delighted to welcome Folk & Thread as our new supporting partner, including the founders who we worked in partnership for many years with at The Gro Company. Safer sleep saves babies’ lives and it is fantastic to be able to work with a company that shares our dedication to promoting this life-saving advice, to as many families as possible. They also share our commitment to helping some of the most vulnerable families and we couldn’t be more grateful for their donation of 1,200 safer sleep items towards our Bedtime Bundles scheme, to support families in temporary accommodation.” Jenny Ward, CEO of The Lullaby Trust

For more information about where to sleep your baby visit our support page, or download our product guide for help choosing products for your baby.