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Safer sleep from day one

Safer sleep advice for expectant parents

It’s never too early to start preparing a safe sleep space for your little one’s arrival.

Whether you plan to room share, co-sleep, or don’t have a clue, this page will help you create a safer sleep routine from the moment you bring your baby home.

Safer sleep for babies is important as it can reduce the risk of sudden infant death syndrome (SIDS) from occurring. Commonly known as ‘cot death’, it is thankfully rare due to the adoption of safer sleep practices such as placing baby on their back for every sleep. When combined and followed consistently for every sleep, the steps below help to reduce the risk of SIDS, making a safer sleeping environment for baby, and giving you peace of mind.

Where will my baby sleep?

What will my baby sleep in?

With so many products on the market, it can be overwhelming to know what to buy for your baby. However, you don’t need to buy lots of products or spend more on expensive things. There are just a few essentials we recommend you buy.

Unfortunately not all products on the high street comply with safer sleep advice. So, it’s a good idea to familiarise yourself with the items we recommend you DO NOT buy for your baby:

– pods or nests

– pillows, duvets or thick heavy bedding

– cot bumpers

– hammocks

– sleep positioners

Shopping for a baby can be expensive, so don’t forget that second-hand products are always an option. Whether you’re gifted these items from family and friends or shop online, there’s a few things you need to be aware of before you use something pre-owned:

– Make sure you get a hold of the product’s instructions from the manufacturer. Instructions can often be downloaded from the manufacturer’s website.

– Make sure the product meets the relevant British Safety Standard.

– Make sure it’s good condition with no broken parts.

– If you are looking for a second-hand mattress, make sure it has no rips/tears, is still firm and flat and is the appropriate size for your baby’s sleep space. Also, make sure that the mattress has been stored in a clean, dry and smoke-free place and was previously protected by a waterproof cover.

– Do NOT buy second-hand car seats. You might not be able to tell if it’s been in an accident, as some damage might not be visible. Even wear and tear over time could affect the safety of the car seat and it’s ability to protect your baby.

Download our free Product Guide to learn more.

How will my baby sleep?

baby in a pink baby grow is sleeping on its back with arms above its head


a baby in a yellow and white spotted baby grow sleeps on its back with its hands on its chest

on their BACK

a white cot with a mobile in front of a blue background

in a CLEAR COT or sleeping space

How will I sleep?

There’s no getting around the fact that having a new baby means you won’t be getting hours of uninterrupted sleep. Sleep deprivation in the early days can be really hard but it doesn’t last and things will improve.  

New babies wake around every 2 hours to feed. As they grow they will be able to go for longer stretches. Every baby is different though so there is no normal pattern and it can be unhelpful to compare yourself to others.  

As tempting as it might be to try anything that might encourage your baby to sleep for longer it is really important to follow the ABCs of safer sleep for every sleep to reduce the risk of SIDS. Always sleep your baby on their back in a clear cot or sleep space. 

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Bereavement support:
0808 802 6868
Information & advice:
0808 802 6869