Our valued brand partnerships play a vital role in helping us continue our lifesaving work.
By partnering with The Lullaby Trust, your company can secure its legacy as a key partner in helping to save babies’ lives.
Why partner with us?
Establish a reputation for safety and quality
A recent survey of over 1000 expectant/new parents, 97% of respondents of a survey of over 1,000 new and expectant parents said that they would be more inclined to buy a product with The Lullaby Trust logo on it. 93% said they planned to purchase/purchased products with sudden infant death syndrome (SIDS) and safer sleep in mind adding comments such as:
“Peace of mind. Trust. Legitimacy. Evidence based. Would definitely influence me to buy”
“Reassurance that the product is safe(r) for my baby and follows safe sleep. As a first time mum there’s so many different opinions out there that knowing the lullaby trust support a product makes me feel more confident in using the product”
“I would feel assured that it was in line with current safe sleeping guidance and would feel supported in my choice to buy the product.”
“As someone who will become a parent for the first time it is easy to get confused with all the different products on the market. Having The Lullaby Trust logo on a product would make it a bit easier to know which products are safe.”
The three main words that came out of the survey were, safe, trustworthy and reassured. We are a trusted brand, with an excellent reputation that truly make a difference to families
Stand out from the crowd
We only partner with companies that are committed to safety and produce products that align with our safer sleep guidelines.
An association with The Lullaby Trust will help you stand out from your competitors as a brand that goes above and beyond. Our partnerships help establish brand’s as the market-leader in safety and quality in their product category.
By partnering with us, prospective customers can easily and simply identify your product as an option that will help them follow advice on how to reduce the risk of SIDS and create a safer sleep environment for their baby or young child.
Connect with customers
When preparing for their baby, The Lullaby Trust was the number one consideration that influenced their decision-making the most when choosing products.
In addition, ‘complies with safer sleep advice‘ was rated as the most important feature by parents when choosing a sleeping product for their baby or young child in a recent survey.
Through our information helpline and our training staff, we receive thousands of inquiries every year from anxious parents looking for advice on baby sleeping products. Aligning your brand with The Lullaby Trust through a commercial partnership clearly demonstrates to new parents that your product is a safer sleep option.
How our partnerships work
Our brand partners support our work through financial contributions and by participating in our awareness raising activities and campaigns. We know that every company is unique and as a result each of our partnerships are unique.
We endeavour to tailor partnerships to our partners’ business models, marketing aims, priorities and target audience. The financial contribution made by each partner will vary according to the nature of the partnership and the size and capacity of the company.
Together, we will work on a unique account and marketing plan to maximise results. You will also have peace of mind that a dedicated member of the team will be on hand to support you.
We hugely value our partners and are pleased to have established a portfolio of long-term, mutually beneficial partnerships that make a significant contribution to both parties strategic objectives.
What’s involved in a brand partnership?
We value all of our partnerships and truly see you as a partner, and part of The Lullaby Trust.
We encourage partners to be as involved as they would like to be and we will create a plan unique to you. There are three partner levels that include various opportunities and benefits. All of these are flexible and can be adapted to your strategic aims. Below are just a few benefits included in our sponsorship levels.
- Use of The Lullaby Trust logo on marketing and packaging
- Inclusion in positive PR and social media activities
- Inclusion in our popular Product Guide to help new parents when choosing sleep products for their baby
- Opportunities for staff to engage with our work
- Opportunity to list your products in our online shop
If you’d like to know more about our sponsorship packages, please email Jess Coolbear -email@example.com
Please note, The Lullaby Trust receives financial support through our cause-related marketing partnerships however our relationship with our commercial partners in the nursery industry does not in any way influence our safer sleep advice, which is informed by scientific research. Funding from companies helps us to provide free safer sleep advice and support bereaved parents. We only associate with companies that support our safer sleep message and produce products that we consider to be safe.