As a charity, your generous support matters more than ever in creating a future where no baby dies suddenly and unexpectedly.
Since we formed, our work has been instrumental in driving down the rate of SIDS and saving over 29,000 lives. Support from people like you has made this possible by funding the research that informs our expert advice, the resources to reach families with this advice and the services that help those affected by the death of a baby.
While this is excellent progress, every day families lives are still being devastated by the death of a baby. We are also deeply concerned that the increasing number of families living in deprivation will lead to increases in the number of deaths.
Every death is one too many and we’re determined to drive that number down to zero. With your support, we know this is possible.
Here are just a few of the ways you made a difference:
-We trained 1,272 professionals in safer sleep advice that they can pass on directly to new and expectant parents.
-We created more resources to ensure our information is accessible for all, including animations in multiple languages and a resource for families in emergency situations.
-We provided 885 bereaved family members with bereavement support
-We worked as part of the Pregnancy and Baby Charities Network to launch a new manifesto to improve outcomes and reduce inequalities for new and expectant parents and their babies.
Take a look at our latest impact report to read more about the difference you’re making.
We’re committed to achieving our vision of a future where no babies die suddenly and unexpectedly. With your help, we know it can be done.
Our strategy for 2022-26 outlines what we want to achieve and how we’re going to get there. We will continue our core work to reduce unexplained infant deaths and support bereaved families. We will also develop two new areas of focus: providing information and support around sleep-related accidents and addressing the wider risk factors associated with baby and child deaths.