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What is Safer Sleep Week?

Safer Sleep Week is The Lullaby Trust’s national awareness campaign targeting anyone looking after a young baby. It aims to raise awareness of sudden infant death syndrome (SIDS) and the simple advice that reduces the risk of it occurring. 

We know that greater awareness of safer sleep leads to a decrease in the numbers of babies dying. 

Sadly around 3 babies a week still die from SIDS and if all parents were aware of safer sleep advice many lives could be saved.  Around 700,000 babies are born every year in the UK and we need to continue to reach out to all new parents with our life-saving message.

Safer Sleep Week Theme

The theme for our upcoming safer sleep week will be announced in 2024. 

How you can get involved

Spread the word

The aim of the week is to reach as many parents as possible with this important advice, but we need your help! Simply sharing our posts on Instagram, Facebook, LinkedIn and Twitter using our hashtag #SaferSleepWeek, and sharing our free online resources can help us to achieve this. You can also download a social media pack (once published), which includes suggested text and images for you to share on social media.

During last year’s campaign we reached millions of people on social media alone, thanks to you!

Run a local campaign

Running a Safer Sleep Week campaign in your area is an effective way to raise awareness of SIDS and equip parents with information on how they can reduce the risk.

We will produce range of resources to help you with your campaign, including a free poster pack. Why not get a group together and start planning your activities now!


We are only able to continue to ensure that families and health professionals receive our vital advice with the support of our amazing fundraisers. If you’re going to be collecting donations or holding a fundraising event, please register here so that we can support you!

Here are some amazing fundraising ideas to inspire you!

To get involved in the Safer Sleep Week campaign email

For press enquiries contact or call 07860 178 605