Safer Sleep Week is The Lullaby Trust’s national awareness campaign targeting anyone looking after a young baby. It aims to raise awareness of sudden infant death syndrome and the safer sleep advice that reduces the risk of it occurring.

We know that greater awareness of safer sleep leads to a decrease in the numbers of babies dying. Sadly around 4 babies a week still die from SIDS and if all parents were aware of safer sleep advice many lives could be saved.  Around 700,000 babies are born every year in the UK and we need to continue to reach out to all new parents with our safer sleep message.

In 2022 our focus will be on the digital world. Social media plays a huge role in parenting nowadays, with mums, dads and anyone looking after a baby going onto Instagram for tips and hacks. However, there are lots of images and tips that go viral which can sadly increase the risk of SIDS occurring. This year we are saying #letskeepitclear and reminding everyone of our simple and easy to follow safer sleep advice. All a baby needs is a firm, flat sleep space that is clear of toys, bulky bedding and accessories and a simple blanket or baby sleep bag. We want to promote this message on social media and reach as many people who look after a baby as possible, to make them aware that some of the images of baby sleep space aren’t always the safest.

Download a Safer Sleep Week Information Pack to learn more about this year’s campaign.

How you can get involved

Social Media

We will be posting on our social media channels throughout the week using #safersleepweek, so don’t forget to like and share to spread the word. You can also download a social media pack which includes social media images, suggested text and some useful links that you can post on your own accounts.

Run a local campaign

Running a Safer Sleep Week campaign in your area is an effective way to raise awareness of SIDS and equip parents with information on how they can reduce the risk. Set up a Safer Sleep Week 2022 committee and plan your activities now! We have a range of resources to help you with your campaign and free publications, which are available to order from our shop. We also have a digital display pack with posters that you can print off and display.

Spread the word

The aim of Safer Sleep Week is to reach as many parents as possible with our safer sleep advice, but we need your help! Simply sharing our posts on Instagram Facebook and Twitter using our hashtag #SaferSleepWeek and sharing our free online Safer Sleep resources can help us to achieve this. During last year’s campaign we reached millions of people on social media alone.


We are only able to continue to ensure that families and health professionals receive our vital safer sleep advice with the support of our amazing fundraisers. To receive fundraising materials and support from our team, please register your interest in fundraising for Safer Sleep Week 2022. Find out more about Safer Sleep Week fundraising.

Register your event

To get involved in the Safer Sleep Week campaign email

For press enquiries contact or call 07860 178 605