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Bake it for Babies

You're the most important ingredient!

Young girl baking at home

Bake a difference

Whether you hold a showstopping bake sale, a cosy coffee morning or a delicious delivery service, join us to help save babies’ lives and support families this September.

You don’t have to be the next Paul Hollywood or Mary Berry to get involved! Lop-sided loaf cakes, misshapen muffins and crooked cookies are all welcome. The most important ingredient is you.

Your help ensures that the families of over 700,000 babies born in the UK each year receive vital advice to help them keep their baby safe. It also means that anyone affected by the sudden death of a baby or young child can receive specialist bereavement support.

Sign up today to receive your fundraising pack and get dough-ing!

Sign up

How to hold an event

Woman in Lullaby Trust t-shirt in front of bake sale

Hold a physical event

If you're able to hold an event in person, such as a bake sale or coffee morning, check out our advice and tips to make it a showstopper.

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Hold a virtual event

You can still bake a difference from home! If you can't hold a physical event or would prefer not to, check out our tips for hosting a virtual event.

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Fundraising Materials

Download and print extra fundraising materials.

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Pay in your dough

Send the money you've raised to us within 1 month of your event so that we can start putting it to work saving lives and supporting families.

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Your impact

The money you raise can make a huge difference to the families that we support


Could pay for a family to receive a copy of our ‘Safer Sleep for Babies Guide for Parents’, containing advice on how you can sleep your baby more safely to reduce the risk of SIDS.


Could pay for a support package to be sent to a bereaved family, giving advice, sharing experiences from other bereaved parents and signposting to where they can get further support.


Could pay to train a health professional in safer sleep advice about how to reduce the risk of SIDS, which they can pass on directly to the hundreds of parents they each work with.

Get in touch

If you need any help with your Bake it for Babies event, want to order materials or to let us know the date and location of your event, get in touch on 020 7802 3200 or fundraising@lullabytrust.org.uk.

I want to help

Bereavement support:
0808 802 6868
Information & advice:
0808 802 6869