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Safer Sleep Week 2024

11th - 17th March


What is Safer Sleep Week?

Safer Sleep Week is The Lullaby Trust’s national awareness campaign targeting anyone looking after a young baby. It aims to raise awareness of sudden infant death syndrome (SIDS) and the simple advice that reduces the risk of it occurring.

We know that greater awareness of safer sleep leads to a decrease in the numbers of babies dying.

Sadly around 3 babies a week still die from SIDS and if all parents were aware of safer sleep advice many lives could be saved. Around 700,000 babies are born every year in the UK and we need to continue to reach out to all new parents with our life-saving messages.

Press enquiries

Phone: 020 7802 3202 (out of hours  0786 0178 605)

Email:  communications@lullabytrust.org.uk


Read the press release

Campaign Theme

The theme for this year’s Safer Sleep Week campaign is the safest place. Babies’ airways are vulnerable, particularly in the first few months of life, so it is important that parents and carers are aware of this and the actions they can take to protect them. The simplest way to do this is by sleeping a baby on their back on a firm, flat surface with no padded or cushioned areas. This will help to keep their airways open and reduce the risk of suffocation and SIDS. A cot, Moses basket, bassinet, carry cot, or crib all fulfil these criteria. 

Many baby products on the market are not suitable for babies to sleep in, even some which are designed for this purpose. We aim to empower parents with the knowledge to make informed choices about their baby’s sleeping place and understand why some products are not suitable for baby sleep and how to identify and avoid them.  

We want parents to be confident about choosing a safer sleep space for their baby. We also want to advise parents in vulnerable or emergency situations what to do if they don’t have a cot or Moses basket. 

This campaign will show parents and carers the simplest way to create a safe sleep space for their baby that will help to protect their vulnerable airway and reduce the risk of SIDS and accidents. 

Get Involved

Safer Sleep Week aims to reach as many people as possible with our life-saving safer sleep advice, but we need your help! 

Help us get Safer Sleep Week trending on social media and use the hashtag #SaferSleepWeek when posting on your socials. Sharing our campaign posts and free online resources is a great way to raise awareness. 

We reached millions of people on social media alone during last year’s campaign, thanks to you!

About babies' airways

Bouncers, swings, beanbags, pods – do you know which common baby items aren’t recommended for sleeping? Our new animation explains how a baby’s delicate airway can become restricted when sleeping in a sitting, inclined or tummy-down position. Watch this 2min video for info on how to create a sleep space that helps protect your baby’s airway and reduce the risk of SIDS.

We’ve also produced a brand new advice page with lots of information how to help keep a baby’s airway open and clear while they sleep. Tap the button to visit:

Information about babies’ airways

New resource

Download the easy read card

You can now download our brand new airway easy read card. It summarises our new advice with simple graphics and minimal text.

Safer Sleep Week Resources

Display Pack

Create a display of our safer sleep materials in your local health or childcare setting or other workplace. Download a digital display pack or visit our shop to purchase publications.


Information Pack

Download an information pack to find out more about Safer Sleep Week and how you can get involved.


Social Media Toolkit

Spread the word this #SaferSleepWeek and download our toolkit for social media images and suggested posts.



We are only able to continue to ensure that families and health professionals receive our vital advice with the support of our amazing fundraisers. If you want to hold a Safer Sleep Week fundraiser, take a look at some amazing ideas to inspire you!

Find out more

Register your Safer Sleep Week activity

If you’re going to be collecting donations or holding a fundraising event, please register your event so that we can support you.

Register here

Contact us

For more information, interviews, or visuals, please contact the Communications Team at communications@lullabytrust.org.uk or 020 7802 3202.

I want to help

Bereavement support:
0808 802 6868
Information & advice:
0808 802 6869