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Brand Partner Products

Our brand partners play a vital role in helping us continue our life-saving work. We are proud to partner with companies that are committed to safety and produce products that align with our safer sleep guidelines.

*We don’t generally recommend any brand of products, but we do have a number of brand partnerships, which our included on our shop. This is not to say that any other similar product isn’t perfectly safe, but we are involved with the products listed in our shop and are therefore happy to direct people to them.

We are passionate about representing all parents and caregivers, and with that, we are continuously looking to work with brands that reflect this. If the products listed in our shop aren’t quite for you, we advise that you always refer to our safer sleep guidance and information when you are buying sleeping products for your baby.

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Bereavement support:
0808 802 6868
Information & advice:
0808 802 6869