Leading baby charity, The Lullaby Trust is excited to announce actor, television presenter and entrepreneur, Jacqueline Jossa as its newest Ambassador. The announcement comes during the charity’s Safer Sleep Week – an annual campaign to raise awareness of the risks of sudden infant death syndrome (SIDS).

Jacqueline will support this year’s campaign theme ‘Instagram vs. Reality’, which focuses on the importance of having a clear, sleep space for baby and taking the pressure off of parents who see ‘over-styled’ images of parenthood, reminding them that that’s not necessarily real life. She will also lend her voice and highlight the work the charity does to save babies lives with safer sleep advice and support for bereaved families. Before Jacqueline and her sister were born, their parents sadly lost two baby boys – John and David – one of which died due to SIDS.

Jacqueline is known and respected for her accomplishments on and off the screen. The EastEnders star and ‘I’m a Celebrity’ 2019 queen of the jungle, is mum to two daughters and a stepson. Part of Jacqueline’s Ambassador role at The Lullaby Trust will include helping champion the charity’s important messages on safer sleep for babies across her social media channels and signposting to The Lullaby Trust’s young parent project, Little Lullaby, which focuses on giving advice and support to parents 25 and under.

The Jossa family are long-term supporters of The Lullaby Trust. Jacqueline Jossa’s sister, Katrina ran the London Marathon in memory of their late brothers, and raised an incredible amount to support The Lullaby Trust’s work.

“I’m thrilled to join The Lullaby Trust as an Ambassador. The charity is very close to my heart and I’m excited to get more involved in their work, spread their important safer sleep advice and continue raising essential funds to drive their work forward. I’m looking forward to supporting this year’s Safer Sleep Week campaign. As an avid user of social media, ‘Instagram v Reality’ is a brilliant theme to highlight that not all styled-up images of babies sleeping spaces seen on Instagram necessarily follow safer sleep advice, and to encourage parents up and down the country to #letskeepitclear. I also hope influencers and celebrities will see the ‘Instagram v Reality’ theme as an opportunity for them to have a positive impact by sharing safer sleep images of their babies and key advice with their followers, to help to reduce the risk of SIDS,” Jacqueline added.

Giving birth to Ella at 22 was one of the best experiences of my life, but being a young mum is never easy. I’m excited about working with Little Lullaby and I encourage all those who embark on parenthood at a young age to use their services,” said Jacqueline.

“We are so honoured to welcome Jacqueline Jossa to The Lullaby Trust team. Jac is not only an incredible mum, talented actor and successful entrepreneur, she is also a committed supporter who cares deeply about our work.”

“We are proud Jac is joining us as an Ambassador, and look forward to exciting collaborations and content on our safer sleep information, to help reduce the risk of SIDS,” said Alice Morgan, Head of Fundraising, The Lullaby Trust.

For more information on safer sleep visit www.lullabytrust.org.uk/safer-sleep-advice/.