Adam Kay

Adam Kay is a comedy writer, performer and best-selling and award-winning author. Adam’s first book, This is Going to Hurt, revisits his former career as a junior doctor. It has sold over 2.5 million copies and aired earlier this year as a major comedy-drama for BBC Two. His new book, Undoctored, was released in the UK in September 2022 and was a Sunday Times number one bestseller. His first picture book, Amy Gets Eaten, will be published in February 2023.

Adam has generously supported The Lullaby Trust since 2019, largely through his sell-out theatre tours of This is Going to Hurt and Twas the Nightshift Before Christmas. We were delighted that he chose to continue collecting for us during his new tour of This is Going to Hurt… More. Collections were held at each performance with a fantastic, nationwide team of volunteers, raising over £250,000! Alongside all of his other fundraising activity for The Lullaby Trust, this takes Adam’s total contribution to the charity above and beyond an incredible £300,000. We are so grateful for his support and dedication.

Jacqueline Jossa

Jacqueline Jossa is an actor, television presenter and entrepreneur. Jacqueline is known and respected for her accomplishments on and off the screen. The EastEnders star and ‘I’m a Celebrity’ 2019 queen of the jungle, is mum to two daughters and a stepson. Part of Jacqueline’s ambassador role at The Lullaby Trust included helping champion the charity’s important messages on safer sleep for babies across her social media channels and signposting to The Lullaby Trust’s young parent project, Little Lullaby, which focuses on giving advice and support to parents 25 and under.

Jacqueline has supported our campaigns and she lends her voice and highlights the work the charity does to save babies lives with safer sleep advice and support for bereaved families. Before Jacqueline and her sister were born, their parents sadly lost two baby boys – John and David – one of which died due to SIDS.

The Jossa family are long-term supporters of The Lullaby Trust. Jacqueline Jossa’s sister, Katrina ran the London Marathon in memory of their late brothers, and raised an incredible amount to support The Lullaby Trust’s work.

The Modern Midwife – Marie Louise

Marie Louise, also known as the Modern Midwife, has been an NHS Midwife for almost a decade and has extensive antenatal and postnatal education experience. She provides evidence-based advice on pregnancy and birth on her Instagram and Facebook channels and is the author of successful book, ‘The Modern Midwife’s Guide to Pregnancy, Birth & Beyond’. She also provides online antenatal and postnatal course designed to support expectant parents from the very beginning of their journey.

Marie is a committed supporter who has always shared our safer sleep advice. Part of Marie’s ambassador role at The Lullaby Trust includes helping champion the charity’s important messages on safer sleep for babies and signposting to The Lullaby Trust’s advice and services. Marie was actively involved in our 2023 Safer Sleep Week campaign, voicing our animation, participating in an Instagram Live with our Chair of Trustees and sharing our campaign content.

Noel Sullivan

Noel Sullivan is an actor and singer, who rose to fame in 2001 when he won ITV talent show, “Popstars” securing his place in chart topping band “Hear’Say”.

Twenty years on and Noel has carved out a successful career as a West End leading man, having played lead roles in shows such as Grease, We will rock you, School of rock and Dirty rotten scoundrels. His work as an actor includes BBC shows, Years and Years, Ordinary Lies and Gavin and Stacey.

In 2015, Noel climbed Kilimanjaro in memory of his baby brother and sister, raising money for both The Lullaby Trust and Bliss. His brother Dominic died at six months old from sudden infant death syndrome (SIDS). We’re looking forward to many exciting collaborations, working together to help reduce the risk of SIDS.

Dan Jones

Dan Jones - The Lullaby Trust ambassador

Dan Jones is a bestselling historian, TV presenter and award-winning journalist.  His books include best sellers The Plantagenets and The Hollow Crown.

Dan has presented several TV series including Secrets of Great British Castles and Britain’s Bloodiest Dynasty and appeared on programmes for the BBC, Channel 5, Sky Atlantic as well as many radio stations in the UK and USA. He is married with two children and lives in London.

As part of his involvement as a Lullaby Trust ambassador, Dan has spoken at our carol concert in 2016 and presented our Strictly Ed event with politician Ed Balls in early 2017. His support is very much appreciated.

Harry Hadden-Paton

Harry Haddon-Paton - The Lullaby Trust ambassador

Harry Hadden-Paton is a British stage and screen actor. He is perhaps best known for his television role as Herbert Pelham, 7th Marquess of Hexham in the award-winning television series Downton Abbey and his role in the Crown as Martin Charteris.

He is married to fellow actor Rebecca Night, whom he met while performing in The Importance of Being Earnest and they have two daughters.

Harry says: “The Lullaby Trust provides vital support to families who experience the unimaginable pain of losing a baby suddenly and unexpectedly. I am honoured to be involved with the charity and look forward to once again performing a reading at their annual carol Concert this December.”

Dr Laura-Jane Foley

Dr Laura-Jane Foley has combined a career in music, theatre, writing, broadcasting and academia.

Educated at the universities of Cambridge, Oxford, Bristol and Kingston, she was awarded a PhD in 2013. She was a choral scholar at Cambridge University and appeared on the Channel 4 programme ‘Faking It’. She has also appeared on many other television programmes across the BBC and Channel 5 and on radio stations all over the UK.

She is a widely published writer and she wrote the sell-out 2015 West End play ‘An Evening with Lucian Freud’.

She lives in London and has a daughter, Charlotte Cordelia, who was born in 2016.

Laura-Jane is currently working on a new music project which will raise funds for The Lullaby Trust. She said: “The Lullaby Trust is a crucial UK-wide charity which provides invaluable advice to parents by suggesting safer sleeping methods for their babies to help reduce the incidence of SIDS. Advice which I drew upon when I became a mother. In addition, the charity also provides support for those families who have suffered a bereavement. The Lullaby Trust has invested over £12 million in research into the incidence of SIDS. They are committed to understanding why it happens and how it can be prevented. I’m delighted to become an ambassador for the Lullaby Trust and to help them raise more vital funds”.

Leigh Arnold

Leigh Arnold - The Lullaby Trust ambassador - cropped

Leigh Arnold is an actress, TV personality, blogger, wife and mother. Best known for her roles in such dramas as The Clinic, Deception and the critically acclaimed film Charlie Casanova, Leigh has also treaded the boards of many of the theatres of Ireland as well as takes part in numerous TV series including Celebrity Salon and Midday amongst others.

Leigh says: “The Lullaby Trust is a vital charity as they provide support to families during an incredibly difficult time.  I am honoured to be asked to represent such a worthy cause, close to my heart”.

Charity has always been a large part of Leigh’s life and we are so grateful for her support. We look forward to working with Leigh over the coming years.

If you’d like to become an ambassador at The Lullaby Trust, please email us: