How we're changing and saving lives

We exist to keep babies safe and to keep grieving families supported, as no family should face grieving for their baby alone. Our mission is to stop babies dying unexpectedly from sudden infant death syndrome, accident or illness. Discover how below.

Grandad standing up smiling, holding a baby who is looking away.

Lewensreddende impak:

Dekades se navorsing het die lewensreddende veiliger slaap ontwikkel wat ons vandag deel. Ons sal nie ophou totdat geen baba skielik of onverwags sterf nie.

31951

babies lives saved since our Back to Sleep campaign in 1991.

81 %

the rate of sudden infant death syndrome (SIDS) has reduced by 81%.

£ 12  million

invested in SIDS research.

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Baby lying on their back, looking out through the slats of the cot.

Ons impak

Our mission is to stop babies dying unexpectedly from sudden infant death syndrome, accident or illness. Discover more.

Ons impak
Matt is pushing baby Sam in his pram by a canal path.

Baba veiligheid stories

The voices of the families we exist to support are at the heart of everything we do. Discover our baby safety, sudden infant death syndrome (SIDS) and infection prevention stories.

Baba veiligheid stories
Bridget and Zbig are sat in front of a wide window. They are both smiling and facing forward.

Rouverhale

Whether a parent or carer, grandparent, teacher or family friend - these stories are from those who have experienced the death of a baby or young child.

Rouverhale