Our impact report

We exist to keep babies safe and to keep grieving families supported, as no family should face grieving for their baby alone. Our mission is to stop babies dying unexpectedly from sudden infant death syndrome, accident or illness.

Baby is spending time on their tummy in the living room. They have brown skin and hair, and wearing a blue vest dress.

Life-saving impact:

Decades of research has developed the life-saving safer sleep we share today. We won't stop until no baby dies suddenly or unexpectedly.

31950

babies' lives saved since our Back to Sleep campaign in 1991.

81 %

the rate of sudden infant death syndrome (SIDS) has reduced by 81%.

£ 12  million

invested in life-changing research.

25000

babies have been enrolled onto our Care of Next Infant programme.

Discover our safer sleep advice
  • Bridget and Zbig are sat in front of a wide window. They are both smiling and facing forward.

    Paul's story

    Being involved with The Lullaby Trust made us feel as though we were helping ensure other people don’t have to go through what we went through. And things certainly have changed since Paul's death 49 years ago.

    Bridget, whose son Paul died of SIDS
    Paul’s story

    2024 - 2025: Changing and saving lives

    We're here for every baby, for every family, forever. In 2024 - 2025, we continued working restlessly to change and save lives.

    8171

    professionals working with families trained on our safer sleep advice.

    114049

    resources on baby safety received by those who needed them.

    24  million

    - the number of times our educational content and support was seen.

    Dive deeper into our annual report and accounts
    • Matt and baby Sam are sat on a bench. Sam is grinning cheekily and Matt is holding him, smiling and looking down at baby Sam's hands.

      Sam's story

      If it wasn't for the awareness about infection from The Lullaby Trust, I don't think we'd have taken Sam's temperature. He was in intensive care for a week. But now he is crawling, trying to walk and causing mayhem around the house. We wonder if Sam would be with us now if Laura hadn't seen that Instagram post from The Lullaby Trust.

      Laura and Matt, sharing Sam's experience of infection as a baby
      Matt and Laura’s story

      216

      safer sleep Bedtime Bundles given out to families.

      718

      families supported through our Care of Next Infant programme.

      2360

      safer sleep enquiries answered.

      2400

      families given bereavement support.

      Dive deeper into our annual report and accounts
      • Our impact, one page summary

        Our impact 2024-2025

        In 2024 – 2025, we took meaningful action to keep babies safe and grieving families supported. We are one step closer to a future where no baby dies suddenly and unexpectedly.

        Download one page summary