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The Big Give Christmas Challenge

Safer sleep advice saves babies' lives.
You can make twice the impact with one gift this Christmas.

One donation - twice the impact

The Big Give Christmas Challenge provides an amazing opportunity to ensure that we can reach more parents and carers with our life-saving safer sleep advice. You can get your donation matched pound-for-pound for free when you donate to us via the Big Give website between 12 midday on Tuesday 30th November and 12 midday on Tuesday 7th December, making twice the difference to thousands of babies born in the UK each year.

Safer sleep saves lives

Whilst we’ve significantly reduced the rate of sudden infant death syndrome (SIDS), four babies a week in the UK still die from SIDS and we don’t yet know why.

What we do know is that our safer sleep advice saves lives. The research that we’ve funded over the last 50 years has led to discoveries about what families can do to help reduce the risk of SIDS for their baby.

If everyone involved in the care of a baby were aware of this advice, many more babies’ lives could be saved.

This Christmas you can help to ensure that all parents and carers have the knowledge they need to keep their baby as safe as possible.

Visit our Big Give campaign page

”After experiencing the loss of my son Dylan at only 10 days old, I was always afraid that the same thing might happen to future children. So, when I gave birth to Ella, I was incredibly worried. 

Not only was I having the normal ‘new mum’ concerns, I knew from experience that even perfectly healthy babies like my little Dylan can die suddenly and unexpectedly in their sleep.  

Dylan will always be in our hearts. Due to the tragedy of losing him; it took a long time for us to relax and feel confident with Ella’s bedtime routine. But thankfully, The Lullaby Trust’s evidence-based advice really helped me and my partner James through the initial months.  

I feel it’s absolutely necessary that all mums and dads have the latest information on safer sleep – being armed with knowledge could save your baby’s life, and help you sleep better too!”

-Marta, mum to Dylan and Ella

I want to help

Read more about our Big Give campaign and how you will make an impact

Find out more

How your support will help

Grow Safer Sleep Week

We will reach over 4 million people with our annual national campaign in 2022

Reach more people online

We will extend the reach of our advice through increased digital content that's relatable for different families

Train more professionals

We will deliver safer sleep training and materials to more professionals involved in the care of a baby

I want to help

Bereavement support:
0808 802 6868
Information & advice:
0808 802 6869