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Bake it for Babies

Let's raise some dough!

Get set, bake!

Baking treats with friends, family and colleagues is a great way to get everyone involved in supporting our work. The cherry on top is that the money you raise will help to ensure that our safer sleep advice and bereavement support continues to reach the families and healthcare professionals that need it.  

This year is The Lullaby Trust’s 50th anniversary so to say thank you for your brilliant support, we’re offering on of our special edition enamel anniversary badges to anyone who raises £50 or more from their Bake it for Babies event!

Bake it for Babies week is during 27th September – 3rd October so sign up today to receive your fundraising pack in the post full of all the information you need to make your event a showstopper!

Sign up

How to hold an event

Hold a physical event

If you're able to hold an event in person, such as a bake sale or coffee morning, check out our advice and tips to make it a showstopper.

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Hold a virtual event

You can still bake a difference from home! If you can't hold a physical event or would prefer not to, check out our tips for hosting a virtual event.

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Fundraising Materials

Download and print extra Bake it for Babies materials. When you confirm the date and location of your event, we'll send you a t-shirt!

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Pay in your dough

Send the money you've raised to us within 1 month of your event so that we can start putting it to work saving lives and supporting families.

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Your impact

The money you raise can make a huge difference to the families that we support


Could pay for a family to receive a copy of our ‘Safer Sleep for Babies Guide for Parents’, containing advice on how you can sleep your baby more safely to reduce the risk of SIDS.


Could pay for a support package to be sent to a bereaved family, giving advice, sharing experiences from other bereaved parents and signposting to where they can get further support.


Could pay to train a health professional in safer sleep advice about how to reduce the risk of SIDS, which they can pass on directly to the hundreds of parents they each work with.

Get in touch

If you need any help with your Bake it for Babies event, want to order materials or to let us know the date and location of your event, get in touch on 020 7802 3200 or fundraising@lullabytrust.org.uk.

I want to help

Bereavement support:
0808 802 6868
Information & advice:
0808 802 6869