Cause-related marketing partnerships offer your company the chance to stand out from the rest. A recent survey showed that 72% of people surveyed said they would recommend a brand that supports a good cause over one that doesn’t.

As a leading UK baby charity, associating your brand with The Lullaby Trust could boost sales, increase customer loyalty and give your product an unique selling point.

We have extensive experience maximising companies’ potential through cause-related marketing partnerships. Many brands within the nursery industry, and across other industries, have benefited extensively from association with The Lullaby Trust.

For example…  The Gro Company has maintained a commercial partnership with The Lullaby Trust for over 15 years and, with the Grobag being the only baby sleep bag recommended by The Lullaby Trust, they have achieved remarkable success by utilising this association.

Benefits to your company

  • Your company would be entitled to use The Lullaby Trust logo on product packaging, marketing material, as well as your website and social media.
  • A dedicated Account Manager that will meet with you regularly to maximise the cause-related marketing opportunities available to your brand.
  • Opportunities to boost your brands reputation as a responsible corporate citizen. Employees from our corporate partners frequently take part in fundraising or volunteering to support The Lullaby Trust.
  • Regular online and social media interaction to help your company access new audiences.

As a small charity, where your donation makes a big impact, we can offer you a more personalised experience so get in touch with our dedicated Corporate Fundraising Team today.