Saving babies' lives
We know that greater awareness of safer sleep leads to a decrease in the numbers of babies dying.
Sadly around four babies a week still die from sudden infant death syndrome (SIDS) and if all parents were aware of safer sleep advice, many lives could be saved. Around 700,000 babies are born every year in the UK and we want to reach all new parents and carers with our life-saving messages.
Safer Sleep Week 2026 will run from 9 – 15 March. Learn about 2026’s theme below, and follow along to get peace of mind, save some money and most importantly, to protect your baby.
The theme for 2026: Baby necessities
Overwhelmed by baby products? You’re not alone. With so many options (and conflicting advice) it can be hard to know which are safest for your baby to sleep in. Not to mention, it can be expensive!
This Safer Sleep Week we’re sharing the ‘baby necessities’ – the essential items that your baby needs and how to check that they’re as safe as possible.
We want to remind you to keep it simple to keep it safe.
By the end of the week, you’ll know:
Resources for professionals
Download the below resources for professionals, to help keep babies safe, and empower the families you work with using trusted information.
Safer sleep essentials visual poster
Poster displaying the essential products needed for safer sleep, using illustrations.
Safer sleep essentials list poster
Poster displaying the essential products needed for safer sleep, using illustrations.
Social media toolkit
Download our social media graphics to share on your own channels this Safer Sleep Week.
With you by our side, we can keep babies safe and save babies’ lives. Do your bit for Safer Sleep Week by:
- Doing your own fundraising surrounding Safer Sleep Week. Whether it’s a bake sale, a personal challenge or a group combining forces, we’d love to help you. Register your fundraising activity and become a Lullaby Hero.
- Post on your social media using our handy social media toolkit and share our social media content far and wide during Safer Sleep Week. You can follow us on Instagram, Facebook, LinkedIn or TikTok on @LullabyTrust.
- Download and display our safer sleep posters to raise vital awareness.
- Sign up to be a Lullaby GEM (Gives Every Month), to help us reach as many families as possible with our life-saving safer sleep advice. You can be there for every family, for every baby, forever.
For more information or for press enquiries, contact our team on [email protected] – hearing from you is the best part of our job.
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You might feel overwhelmed and confused:
I 100% feel overwhelmed by the amount of baby products available. There is so much out there, it’s so difficult to know which one is the right thing for Oscar. I find myself reading all the reviews, but everyone says different things. I felt like I was desperate to make sure he has everything he needs. But I found it hard to know what he needed, and what he didn’t.
Layla -
But The Lullaby Trust can guide you:
I placed an order for a pod. When I then spoke to my partner about it, he reminded me that pods don’t follow safer sleep advice. I felt so stupid in that moment. I cancelled my order in the end before it was delivered. I was grateful that I was made aware of The Lullaby Trust’s advice by my midwife. It gave me clarity, and a single, trusted place to go to if I ever see similar ads again.
Amy
Start learning about the baby necessities
This Safer Sleep Week, we'll also chat about shopping second-hand for baby products.
Produits d'occasion pour bébés
Our top tips for buying and using second-hand baby products.
Produits pour le sommeil des bébés
With so many baby sleeping products on the market it can be hard to know what to choose, so use these guidelines to help you choose safer sleep products for your baby.
Other campaigns
Semaine de sensibilisation aux pertes de bébés
Baby Loss Awareness Week happens every year in October. It is an opportunity to raise awareness of baby loss and campaign for the provision of better bereavement care.
Semaine de la prévention des infections
Infection Prevention Week is all about raising awareness of how we can all keep babies safe from infection, empowering parents and carers to trust their instincts!