Safer Sleep Week fundraising

This Safer Sleep Week, your fundraising will ensure that more families can access life saving baby safety advice. Check out our ideas and resources below and then let us know your plans so that we can support you.

A baby is laying on their back playing with toys dangling above. They are wearing an orange and white stripey baby grow.

You can save lives

We know that greater awareness of safer sleep leads to a decrease in the numbers of babies dying.

Sadly around four babies a week still die from sudden infant death syndrome (SIDS) and if all parents were aware of safer sleep advice, many lives could be saved. Around 700,000 babies are born every year in the UK and we want to reach all new parents and carers with our life-saving messages.

This Safer Sleep Week, raise money to ensure that our vital baby safety advice reaches everyone caring for a baby. Together we can create a world where no baby dies suddenly or unexpectedly.

Fundraising ideas

Add a collection tin to a display

Two woman stand by a table which has a yellow table cloth on, refreshements and leaflets.

If you work somewhere where lots of families visit, putting up a display of our posters and leaflets is a really easy way of helping to spread vital baby safety advice.

It’s also really simple to add one of our collection boxes and ask for donations in return for any leaflets taken, to help ensure that the advice remains accessible for families for generations to come.

E-bost [email protected] to request a collection box.

Hold a Pyjama Day at nursery

Children wearing pyjamas sit on the carpet in their nursery, watching their teacher

If you work in an Early Years setting or have a child at a local playgroup or nursery, organise a Pyjama Day during Safer Sleep Week.

Everyone makes a donation to come into nursery or pre-school in their pyjamas. They then spend the day taking part in fun activities provided in our Pyjama Day Hub resources!

Find out more and register for your resources.

Have a chat and a cuppa

Two ladies sitting outside having coffee. One lady is holding up a baby who is smiling.

Sometimes the classics are the best… a good old coffee morning! Keep it traditional or add a twist to create a Safer Sleep Brunch with pastries or a Baby Safe-tea with afternoon tea and cakes!

This is a great idea for parenting groups, friends and colleagues to get together and talk all things safer sleep. Ask for donations for resfreshments and be sure to provide some of our leaflets for everyone to take away.

Take on a challenge

Two female runners in Lullaby yellow. One dressed as a star

Fancy pushing yourself to help save more lives? Take on a physical challenge during Safer Sleep week and every step will be a step towards a world where no baby dies suddenly or unexpectedly.

Check out our events here or, if you already have your own challenge planned, let us know so we can support you.

Let us know about your fundraising

Tell us about your fundraising activity, so we can support you the whole way and provide you with any extra resources you might need.

Adnoddau

Check out our resources page for everything you need to make your fundraising event a success, include downloadable materials and details about how to request extra bits.

Adnoddau codi arian

What your support can do

£ 14

could print 50 copies of our ‘Product Guide for Parents’

£ 22

could pay for our bereavement helpline to provide advice and support

£ 64

could train two health professionals on safer sleep

Sut rydych chi'n gwneud gwahaniaeth

Discover more

A dad is holding a very young baby on his shoulder. His hand is caressing the baby's back, and he's looking down at the baby.

Wythnos Cwsg Diogelach

Safer Sleep Week is The Lullaby Trust’s national awareness campaign targeting anyone looking after a young baby.

Man standing in crowd of runners smiles to camera and holds up a London marathon medal

Digwyddiadau a heriau codi arian

We’ve got a superb range of running, cycling, walking and other challenge events that are ready for you to conquer. They’re a fantastic way to raise money, get fitter and have lots of fun.

Find a challenge event for you!

A baby is sleeping with their arms either side of their head. They're wearing yellow, have light skin and a dummy in their mouth.

Cynhyrchion cysgu babanod

With so many baby sleeping products on the market it can be hard to know what to choose, so use these guidelines to help you choose safer sleep products for your baby.