Our national awareness campaigns

For every baby, for every family, forever.

Illustration of a baby sleeping on their back and smiling slightly. Surrounded by the words 'Safer Sleep week'

নিরাপদ ঘুম সপ্তাহ

Safer Sleep Week is our national awareness campaign targeting anyone looking after a young baby. We raise awareness of sudden infant death syndrome (SIDS) and life-saving safer sleep advice.

Gigi grins brightly wearing a yellow dress. Her image is surrounded by illustrated lavender.

Campaign for Gigi

Gigi was killed whilst in nursery care. The nursery worker responsible has been convicted of manslaughter. But Gigi's story is not just about one individual, it's about a system that failed her.