Our national awareness campaigns

For every baby, for every family, forever.

Graphic of a burning candle in a circle, paired with the Baby Loss Awareness Week ribbon in blue and pink.

أسبوع التوعية بفقدان الطفل

Baby Loss Awareness Week happens every year in October. It is an opportunity to raise awareness of baby loss and campaign for the provision of better bereavement care.

Illustration of a baby sleeping on their back and smiling slightly. Surrounded by the words 'Safer Sleep week'

أسبوع النوم الآمن

Safer Sleep Week is our national awareness campaign targeting anyone looking after a young baby. We raise awareness of sudden infant death syndrome (SIDS) and life-saving safer sleep advice.

Graphic in a circle for infection prevention week. There are illustrated germs in the middle of the circle.

أسبوع الوقاية من العدوى

Infection Prevention Week is all about raising awareness of how we can all keep babies safe from infection, empowering parents and carers to trust their instincts!

Gigi grins brightly wearing a yellow dress. Her image is surrounded by illustrated lavender.

Campaign for Gigi

Gigi was killed whilst in nursery care. The nursery worker responsible has been convicted of manslaughter. But Gigi's story is not just about one individual, it's about a system that failed her.