Run a local campaign

Running a Safer Sleep Week campaign in your area is an effective way to raise awareness of SIDS and equip parents with information on how they can reduce the risk. Set up a Safer Sleep Week 2021 committee and plan your activities now! We have a range of resources to help you with your campaign and free publications, which are available to order from our shop.

Spread the word

The aim of Safer Sleep Week is to reach as many parents as possible with our safer sleep advice, but we need your help! Simply sharing our posts on Facebook and Twitter using our hashtag #SaferSleepWeek and sharing our free online Safer Sleep resources can help us to achieve this. During last year’s campaign we reached millions of people on social media alone. Ask your local authority to join the campaign and order our Safer Sleep Week leaflets for new parents and anyone involved in the care of a baby.


We don’t receive any government funding so continuing to ensure that families and health professionals receive our vital safer sleep advice is only possible with the support of our amazing fundraisers. Below are a few ideas for how you can help this Safer Sleep Week:

Put out a penny pot

Create a display of our safer sleep materials and pop a collection box nearby so that passers-by can donate easily. Email or call 020 7802 3200 to request a collection box.

Hold a coffee morning
Organise a coffee morning in your local community or workplace and ask for donations for a cake and a cuppa. You could provide a selection of safer sleep leaflets for people to take away.

Spot the risk game

Print out a large version of our Spot the Risk game and ask for donations to play. Offer a small prize  such as a sweet to those that get all the answers right!

Pyjama Day

If you’re holding your Safer Sleep Week event at your workplace or school, have a dress-down day with a difference! Ask for donations for everyone to wear their pyjamas or onesies for a day.

Register your fundraising event

To receive fundraising materials and support from our team, please register your interest in fundraising for Safer Sleep Week 2021.

Register your event