Safer Sleep Week is The Lullaby Trust’s national awareness campaign targeting anyone looking after a young baby. It aims to raise awareness of sudden infant death syndrome and the safer sleep advice that reduces the risk of it occurring.

We know that greater awareness of safer sleep leads to a decrease in the numbers of babies dying. Sadly around 4 babies a week still die from SIDS and if all parents were aware of safer sleep advice many lives could be saved.  Around 700,000 babies are born every year in the UK and we need to continue to reach out to all new parents with our safer sleep message.

In 2021 our focus is on Dads. Dads often have a key role in the care of their baby, in some cases they are the primary carer. It is therefore crucial they understand how to reduce the risk of SIDS and sleep their baby safely.

Our figures suggest that Dads are not engaging with this information in the same way as Mums. Our audience figures are overwhelmingly female and almost all our enquiries come from Mums. We want to understand the barriers Dads face to accessing and engaging with safer sleep advice. Through the campaign we will work with Dads to better understand how to reach them and deliver information in a way that will be helpful to them. We want all parents to understand SIDS but feel confident that they are able to reduce the risk for their child.

How you can get involved

Run a local campaign

Running a Safer Sleep Week campaign in your area is an effective way to raise awareness of SIDS and equip parents with information on how they can reduce the risk. Set up a Safer Sleep Week 2021 committee and plan your activities now! We have a range of resources to help you with your campaign and free publications, which are available to order from our shop.

Spread the word

The aim of Safer Sleep Week is to reach as many parents as possible with our safer sleep advice, but we need your help! Simply sharing our posts on Instagram Facebook and Twitter using our hashtag #SaferSleepWeek and sharing our free online Safer Sleep resources can help us to achieve this. During last year’s campaign we reached millions of people on social media alone.


We are only able to continue to ensure that families and health professionals receive our vital safer sleep advice with the support of our amazing fundraisers. To receive fundraising materials and support from our team, please register your interest in fundraising for Safer Sleep Week 2021.

Register your event

To get involved in the Safer Sleep Week campaign email

For press enquiries contact or call 07860 178 605