Trusted and beloved by American parents for over 20 years, HALO® has arrived in the United Kingdom.

For over 25 years, HALO®’s mission has been to create simple, innovative products that make safer sleep easier for parents and more comfortable for baby. HALO®’s founder Bill Schmid sadly lost his firstborn to SIDS in 1991 and he has since made it his life’s mission to try and prevent other families from experiencing the death of their baby.

Using his expertise as a professional engineer, he designed the SleepSack® sleeping bag with both safety and comfort in mind. This sleeping bag with sleeveless design nestles baby like a soft blanket without the risks of loose bedding and its signature “Back is Best” embroidery is a gentle reminder to place baby in The Lullaby Trust’s recommended sleep position.

Today, HALO®’s responsibility and dedication to safer sleep continues as a trusted resource for the modern parent. HALO®’s BassiNest® Essentia Swivel Sleeper allows baby to sleep next to you while reducing the risks associated with bed-sharing, complimenting The Lullaby Trust’s advice to sleep baby in their own sleep space in the parents’ room for the first six months.

We are delighted to be working with a company that is committed to safer sleep for babies.

For more information about where to sleep your baby visit our support page, or download our product guide for help choosing products for your baby.